BZA Sport, one of the popular sports website, has added new categories under its umbrella of offerings. They are aiming to reach a new reader base with this move.
— Popular Brazilian sports news website BZA Sport has forayed into an array of niches in a bid to consolidate its reader base. The slots include lifestyle, music and fashion.
With these new categories, the company is aiming to target a new reader base. Apart from their regular sports news section which offers exclusive and updated news on a wide range of sports, these sections will increase their website visitors and subsequently enhance their reader base.
The demand for a one-stop website has been on the rise, especially in the BRICS nations which have a massive need for sports news but not excluding other sections. Several such sites have been launched with great fanfare in India, a country with comparable demographics.
A spokesperson with BZA Sport mentioned, “Our website has a steady reader base who is here interested in sports-related news. However, with these new additions, we are planning to provide our readers with a unified platform that will answer their various queries. This will eliminate the effort of visiting multiple websites for information on various subjects and saves a reader’s time.”
He further emphasised on the need for content enrichment. He highlighted how BZA Sports had metamorphosed from a sports website into a multi-headed online entity which would have no difficulty in sustaining a steady organic stream of traffic.
The spokesperson’s words seem to be proven by the website’s rich and diversified content. The lifestyle section, for example, has sizable information on topics like travel, cooking recipes, health, etc. Their travel section covers festivals of Romania to sunsets in Ibiza to the ever-evolving and unforgettable nightlife of Miami.
A wide range of topics covered under this section allows readers to plan their trips accurately and arrange an itinerary within their budgets and vacations.
The health section aims to provide readers with ideas to improve their physical and mental health besides their financial wellbeing—articles and blogs covering health-related issues like diabetes, Cancer and host of other health issues. Readers can also gather knowledge on how they can improve their financial state through various blogs on different investment options.
It has been observed that the wealth inequality index in the BRICS nations is very high. At least some of this condition can be blamed on people’s lack of financial knowledge, something which BZA Sports hopes to bridge.
The cooking recipe section covers recipes from all over the world. From home-made fish curries of Asia to shepherd’s pies of the UK to cooking ideas from top chefs around the globe.
A company spokesperson said, “The idea of including a lifestyle section is to give readers something else to read apart from their daily sports news section. Our aim is not only to bring new readers but also to provide our existing readers new and fresh content from various fields of life.”
The category of music has blogged on different genres celebrating famous musicians of several types. Anyone interested in history and ethnology will also find a lot to read on this website.
The website also has a dedicated section for fashion enthusiasts offering information on fashion trends around the world.
BZA sport aims to offer their existing as well as new reader base a host of new services to enhance their reader base and reach new parts of the world.
About the Company
BZAsport is one of the most prominent names among websites offering sports-related articles and blogs. Unique and exclusive reading content is their USP. The company also encourages its readers to send exclusive news in case they have any.
Release ID: 88949613