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Alfred Angelo, one of the most prominent bridal gown brands of recent times that has seen significant market share growth in the past two years, has launched what they termed as a “custom rush” program. The objective for this rush program is to deliver custom orders on short notices within affordable budgets. The program was launched earlier today with a short but enchanting ceremony, and models dressed in colorful wedding gowns representing the samples of gowns produced by the company. Launching the program over BestForBride.com, the Bridal Shop for Alfred Angelo, the company further announced a significant price discount to keep the wedding dresses affordable for most people.“Today, we are delighted to announce the custom rush program for bridesmaid dresses in our stores”, said Olga Pomeransky, the Executive Vice President for sales of the company. “Alfred Angelo has been experiencing exponential growth in sales volumes in recent times from its venture. There was more demand by a high volume of people that would want to get their dresses delivered faster and for lesser expense. Our new custom rush program has been tailored towards such requirements.”
As per the company representatives, the move has shown the first glimpses of success right within the first 24 hours from the launch. The number of first-hour sales from the time of the launch has been significant, with the direct orders from the stores counting for the entire set of the new sales. The program is expected to be one of the largest for the bridal gowns supply in recent times across the industry. Based upon initial market reactions as well as the beta-testing the company carried out before the launch led to an estimate to a significant 23.1% growth in the top line revenue figures for the company. The bottom line will also scale almost linearly, believes the company.
BestForBride.com has recently had a period of successful product launch events. The “mother of the bride dresses” offer by the organization has also attracted attention and earned them mindshare in the market. This mindshare is expected to boost up significantly by virtue the current launch, mentioned a company spokesperson. “With the fastest delivery for custom orders being as fast as 5 weeks compared to the industry practice of 12 weeks, we are positive about attracting clients that would not receive custom wedding gown manufacturing services otherwise. Our discounts are going to make the process more attractive than ever before”, said the spokesperson, while talking to the press in the brief meet earlier today.
A few other branches can be found in Etobicoke (Mississauga), Toronto, Barrie and Hamilton.
Contact Info:
Name: Olga Pomeransky
Email: Send Email
Organization: Best for Bride
Address: 865 Upper James St, Hamilton, ON, Canada, L9C 3A3
Phone: (289) 755-0262
Website: http://www.bestforbride.com/
Release ID: 3518
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