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boberdoo.com, the leading provider of lead distribution and call routing software for the lead generation industry announced on Thursday, several new live transfer features added to their call routing technology.In the lead generation industry, a live transfer is the process of handing off a live call between a lead and a call center representative to a call buyer who then takes over the call to speak with the lead. This is a tried and true practice in the lead generation industry that improves the quality of leads and the contact rate between the lead and the end service provider. However, the technological advances made by boberdoo have added more flexibility to this standard process.
“Traditionally live transfer campaigns have required a significant minimum commitment from the buyer because of the costs involved in obtaining data, scripting and staffing for a proprietary campaign,” explains boberdoo’s Sales & Marketing Manager, Scott Hettman, “But our software gives clients the ability to route a given transfer to one of many buyers based on custom business rules which allow them to set up more generic, vertical-based campaigns and drastically reduce those costs.”
During the live transfer process, the call center representative collects several important details regarding the lead’s request. These details can then be input into the boberdoo call routing system to determine the best possible buyer for the call.
“It may sound like a simple improvement, but routing live transfers based on the lead’s detailed information helps all parties involved. The lead has the best chance of being matched with a service provider that can meet their needs, the service provider receives a more targeted lead and the lead generation company is able to maximize it efforts by not having to transition between proprietary campaigns,” said Hettman. “It really is a win, win.”
boberdoo’s new call routing improvements provide several different options that allow for ultimate flexibility for the lead company. These features are available to all boberdoo clients at no additional charge.
About boberdoo.com boberdoo has been innovating and improving the lead generation industry since 2001. boberdoo’s lead distribution and call routing software continue to help traditional lead generation companies, digital marketing firms, media and advertising agencies and advanced publishers automate their entire lead businesses. boberdoo also provides ping post, lead scoring and outbound marketing technology in its out-of-the-box solution.
Contact Info:
Name: Scott Hettman
Email: Send Email
Organization: boberdoo.com
Address: 747 North LaSalle Street, #210 Chicago, IL 60654
Phone: 8007765646
Website: https://www.boberdoo.com/
Release ID: 278467
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