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Bath Soaps Market Highlights
There are different types of bath soaps available for consumers. The demand for bath soaps rely on the preference of consumers which are based on product features, properties, appearance, and purpose. Market players offering a variety of bath soaps with different ingredients, flavors, textures, aroma, and attractive packaging which provide a good appeal to the products assist in boosting the growth of the global bath soaps market. The global bath soaps market is projected to grow at a significant rate of 5.1% from 2019 to 2024 to reach a market value of USD 24.8 billion by the end of 2024. The consumer demand for different types of bath soaps and other bath products are offering lucrative business opportunities to market players, thereby encouraging innovative product launches.
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Market Segmentation
The global bath soaps market has been segmented based on category, form, type, and distribution channel.
Based on category, the global bath soaps market has been segmented into organic and conventional.
Based on form, the global bath soaps market has been classified as solid and liquid.
Based on type, the global bath soaps market has been bifurcated into medicated and non-medicated bath soaps.
Based on distribution channel, the global bath soaps market has been divided into store-based and non-store-based.
Key Players
Some of the key players in the Global Bath Soaps Market are
Procter and Gamble (US)
Unilever (UK)
Colgate-Palmolive Company (US)
Forest Essentials (India)
L’Oreal S.A. (France)
Khadi Natural (India)
L'Occitane International SA (Switzerland)
Henkel AG & Co KGaA (Germany)
Neal’s Yard (Natural Remedies) Limited (UK)
Laverana GmbH & Co. KG (Germany)
Truly’s Natural Products (US)
Chagrin Valley Soap & Salve Co. (US)
The Honest Company Inc. (US)
Botanie Natural Soap Inc. (US)
A Wild Bar Soap LLC (US)
Latest Industry Updates
January 2019: Procter and Gamble launched a brand called DS3, a line of liquid-free cleaning products. The line of products includes laundry wash, toilet cleaner, surface cleaner, hand wash, shampoo, conditioner, cleanser, and body wash. DS3 was made with a breakthrough technology that eliminates water from the final product. DS3 comes in two scents such as blue wave smells of apple, cedar, bluebell, white rose, and bamboo and blue mist smell of pineapple, citrus, mint, pepper, and sandalwood.
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Regional Analysis
The global bath soaps market has been segmented, by region, into North America, Europe, Asia-Pacific, and the rest of the world.
The Asia-Pacific bath soaps market is expected to dominate the global bath soaps market during the forecast period. Rise in consciousness of skin care among consumers in the region are expected to assist in the growth of the bath soaps market during the forecast period. Advertising media and e-commerce platform are helping to create awareness among consumers about the importance of bath soap, which is further propelling the growth of bath soap market in the region.
The bath soaps market in North America is projected to grow at the fastest rate from 2019 to 2024. Presence of major bath soaps producers and high spending power of consumers for personal care products in the region are propelling the growth of bath soaps market. Product innovation by market players focusing on organic and natural ingredients and many retail stores as compared to other parts of the world are further boosting the regional market growth.
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