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The global automotive seat market is anticipated to register a CAGR of about 5.37% during the forecast period (2019 – 2024).Increasing passenger comfort has become one of the most important consideration in the passenger car market and seats are a vital part of this. Seats should take as little space as possible and should provide the maximum level of comfort. As a result, consistent development is taking place in this space.
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Automotive manufacturers consider the weight of the vehicle as one of the most important factors while manufacturing a vehicle. It is such a vital factor that some manufacturers such as Land Rover have started making automobiles solely out of light materials like aluminum to cut down on weight. To further reduce weight, automotive manufacturers are continuously exploring lightweight design for seats. Carbon fiber is emerging as a strong candidate for lighter seats but its high cost is impeding its progress.
Due to intense rivalry and margin pressure in the market, manufacturers are actively setting up bases in emerging markets to take advantage of the considerably lower labor costs. This trend will change the dynamics of the industry in the long run and seat manufacturers will have to start setting up facilities in these emerging markets to stay competitive.
The market for powered and ventilated seats is expected to show the higher CAGR in the technology segment on account of rising sales of luxury vehicles and the increasing adoption of such seats in the mid-segment cars. The Asia-Pacific region is the biggest market and is also predicted to show the highest growth rate amongst all regions.
Scope of the Report
The global automotive seat market has been segmented by material type and by technology.
This study also focuses on the Automotive Seats in the global market, especially in North America, Europe, Asia-Pacific, South Africa, Brazil, and the rest of the world.
Key Market Trends
Increase in Production of Automobiles
Passenger cars sales have been increasing across the globe. In 2017, global passenger cars production accounted for 97,302,534 units. China has the largest share for passenger cars followed by the United States, Japan, Germany, South Korea, and India. Improving road infrastructure and rising disposable income of the middle-class consumers are driving the passenger car market in the developing countries. Competitive pricing of vehicles by auto manufacturers also has created a huge demand for passenger cars in developing countries.
This rise in demand for passenger cars resulted in propelling automobile production and subsequently driving the demand for related components like upholstery, seats, etc. Also, the industry is seeing a consumer preference towards SUVs and MPVs which generally have more seats compared to hatchbacks and sedans. As a whole, the progressing passenger car sector is acting as a major driver for the global automotive seat industry.
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Additionally, the demand for commercial vehicles has been continually increasing owing to growing e-commerce (resulting in growth in the logistics industry), the construction industry, and the mining industry. For instance, According to Eurostat, over 75% of inland cargo transports within the EU, i.e., about 1,750 billion metric ton-kilometer (tkm), travel by road. In some European countries, this percentage goes as high as 90%, or more. As the e-commerce industry continues to grow across Europe, the demand for more advanced distribution network is increasing. As the market continues to expand, demand for pick-up vans, small trucks, and other LCVs are also likely to increase, with freight transportation (between 50 km and 1,999 km) accounting for 89.1% of the total freight transportation, in 2017. Thereby, booming demand for commercial vehicles will also aid in propelling the automotive seat market growth.
Fluctuating Raw Material Prices
The volatility in prices of raw materials has always been a concern, which could increase the cost of seat manufacturing. Seat manufacturing is one of the most productive and economic processes that use high-quality leather, fabric or foam along with metal frames.
Usage of metals like aluminum alloys and steel alloys as well as seat material like fabric, leather, and foam as raw materials always involve the risk of price instability from the parent metal commodity as well as upholstery material market. Fluctuations in the global economy due to factors such as Brexit and US-China trade war, along with influx in exchange rates make the cost of raw materials volatile. Additionally, market speculation and insights provided by industry players also play a pivotal role in determining the aluminum and steel prices along with leather, fabric, and foam volatile, which in turn affects the seating industry.
Competitive Landscape
The market for automotive seats is majorly held by a few players who have a long-standing partnership with the major OEMs and are their preferred suppliers for seats. The top 5 players hold almost 75% of the market as of 2018. The major players in this USD 65+ billion market are Adient, Lear, Faurecia, Toyota Boshoku and Magna. Adient is the largest market player with a market share of around 33%.
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Major Points From TOC:
1 INTRODUCTION
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
5 MARKET SEGMENTATION
6 COMPETITIVE LANDSCAPE
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 DISCLAIMER
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