According to the latest report Automotive Over-The-Air (OTA) Updates Market by Technology, Application, Propulsion, Vehicle Type and by Regions with Forecast To 2025, Automotive Over The Air Updates Market Size To Expand at a Notable CAGR Of 15%during forecast period of 2019 to 2025.
According to the latest report Automotive Over-The-Air (OTA) Updates Market Research Report: Information by Technology (Firmware and Software OTA), Application (ECU, TCU, Infotainment, Safety & Security, and Others), Propulsion, Vehicle Type and by Regions with Forecast To 2025, published by Market Research Future, the Automotive Over The Air Updates Market Size To Expand at a Notable CAGR Of 15%during forecast period of 2019 to 2025.
Automotive Over-The-Air Updates Market Key Players:
The prominent players in the global automotive over-the-air (OTA) updates market include HARMAN International (US), Robert Bosch GmbH (Germany), Delphi Automotive (UK), NVIDIA Corporation (US), Microsoft Corporation (US), Airbiquity Inc. (US), Continental AG (Germany), Denso Corporation (Japan), Garmin Ltd. (US), and Infineon Technologies AG (Germany).
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Automotive Over-The-Air Updates Market Drivers and Restraints:
Automotive over-the-air (OTA) updates is a function, which is employed in the vehicle hardware from head unit to the smallest ECUs, to transfer instructions and manage embedded systems across the vehicle lifecycle. OTA software and firmware technology has become an integral part of an automobile. The use of OTA technologies, such as SOTA and FOTA help prevent failures or any potential risks, such as network problems, cybersecurity attacks, and file tampering. There are a wide variety of OTA software systems in automobiles including auto mechanical software, connectivity software, auto driver software, entertainment, under-the-hood software used for engine management, and safety and navigation software.
The factors that are responsible for the growth of this market are improving automotive infrastructure worldwide, increasing production and sales of automobiles globally, and the rapidly growing demand of autonomous and connected vehicles. The increased adoption of driver assistance safety system, and the growing demand for environment-friendly vehicles also add to the market growth. The growth is, however, restrained by the lack of standard protocols for the development of OTA technology and security standards, such as ISO 26262, and the rising complexity in the OTA software architecture, which raise the overall cost of the vehicle. The rise in adoption of advanced software solutions and services in automobile sector across the globe, the growing population, the emerging economies, and the rising purchasing power of people in countries, such as China, and India are the opportunities for the market.
Global Automotive Over-The-Air Updates Market Segments Analysis:
The global market is segmented on the basis of technology, application, propulsion, vehicle type, and region.
On the basis of technology, the market has been segmented into Firmware Over-The-Air Technology (FOTA) and Software Over-The-Air Technology (SOTA).
On the basis of application, the market has been segmented into Electronic Control Unit (ECU), Infotainment, Safety & Security, Telematics Control Unit (TCU), and Others.
On the basis of propulsion, the market has been segmented into ICE and electric vehicle, whereas electric vehicle segment is further sub-segmented into battery electric vehicle (BEV), hybrid electric vehicles (HEV), and plug-in hybrid electric vehicles (PHEV).
On the basis of vehicle type, the market has been segmented into passenger car and commercial vehicle.
Global Automotive Over-The-Air Updates Market Regional Analysis:
Geographically, the global automotive OTA updates market has been segmented into four major regions, namely North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific is expected to hold the largest market share during the forecast period, owing to the growing automotive infrastructure and the increase in sales of connected vehicles across the region, and the growing communication and information technology infrastructure. Moreover, increased production and sales of electric vehicles, are expected to boost the demand for automotive OTA updates in this region. Furthermore, the rise in demand for safety features in vehicles and the increased investment by public and private players to develop ICT infrastructure, will lead to the market growth.
The report for Global Automotive Over-The-Air Updates Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different market segments and regions.
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
2. SCOPE OF THE REPORT
2.1. MARKET DEFINITION
2.2. SCOPE OF THE STUDY
2.2.2. RESEARCH OBJECTIVE
2.3. RESEARCH PROCESS
2.3.1. PRIMARY RESEARCH
2.3.2. SECONDARY RESEARCH
2.4. MARKET SIZE ESTIMATION
2.5. FORECAST MODEL
3. MARKET LANDSCAPE
3.1. PORTER’S FIVE FORCES ANALYSIS
3.1.1. THREAT OF NEW ENTRANTS
3.1.2. BARGAINING POWER OF BUYERS
3.1.3. THREAT OF SUBSTITUTES
3.1.4. SEGMENT RIVALRY
3.1.5. BARGAINING POWER OF BUYERS
3.2. VALUE CHAIN/SUPPLY CHAIN ANALYSIS
4. MARKET DYNAMICS
4.2. MARKET DRIVERS
4.3. MARKET RESTRAINTS
4.4. MARKET OPPORTUNITIES
4.5. MARKET TRENDS
List Of Tables:
TABLE 1 GLOBAL AUTOMOTIVE OVER-THE-AIR (OTA) UPDATES MARKET: BY REGION, 2018–2025
TABLE 2 NORTH AMERICA: AUTOMOTIVE OVER-THE-AIR (OTA) UPDATES MARKET: BY COUNTRY, 2018–2025
TABLE 3 EUROPE: AUTOMOTIVE OVER-THE-AIR (OTA) UPDATES MARKET: BY COUNTRY, 2018–2025
TABLE 4 ASIA-PACIFIC: AUTOMOTIVE OVER-THE-AIR (OTA) UPDATES MARKET: BY COUNTRY, 2018–2025
TABLE 5 ROW: AUTOMOTIVE OVER-THE-AIR (OTA) UPDATES MARKET: BY REGION, 2018–2025
TABLE 6 GLOBAL AUTOMOTIVE OVER-THE-AIR (OTA) UPDATES MARKET, BY TECHNOLOGY, BY REGIONS, 2018–2025
TABLE 7 NORTH AMERICA: AUTOMOTIVE OVER-THE-AIR (OTA) UPDATES MARKET, BY TECHNOLOGY, BY COUNTRY, 2018–2025
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