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Report provides depth analysis of Automotive Augmented Reality Market by growth factors, historical and forecast size, Share Analysis, Revenue, and global outlook to 2023. Automotive Augmented Reality Market Information by sensor technology (Lidar, Sensor fusion, Radar, CCD), By level of autonomous driving (Conventional, Semi-Autonomous), By Function (AR HUD with Navigation, standard functions, adaptive cruise control) & Region - Global Forecast till 2023.Key Players Studied in Report at:
Robert Bosch GmbH (Germany), Continental AG (Germany), Panasonic (Japan), Garmin International (US), Hyundai Motors (South Korea) BMW (Germany), Delphi Automotive (Ireland), Denso (US), and Alphabet (US) are the key players in the global automotive augmented reality market.
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Market Overview:
Augmented reality and virtual reality are two of the most successful and comprehensive technologies in today’s technological world. Augmented reality in automobiles is expected to be the next big thing, particularly with the advent of autonomous and semi-autonomous cars. Major OEMs and vehicle manufacturers are upgrading from traditional car sales approaches to utilizing AR in their showrooms, which could result in enhancing the overall sales process, ultimately increasing the conversion rate.
The automotive sector is increasingly embracing augmented reality to provide an enhanced interactive experience for its consumers. Incorporation of augmented reality in the automotive sector facilitates the presentation of an automobile virtually in the form of audio, visuals, haptics, somatosensory, and olfactory. The automotive sector is making considerable use of augmented reality to keep passengers occupied and entertained. Market Research Future (MRFR) has recently published its latest in-depth report on the global automotive augmented reality market outlining the various factors that are affecting the market. After a thorough examination, MRFR has projected the automotive augmented reality market to expand at a steady CAGR over the forecast period of 2018-2023.
The AR technology in HUD combines with the sensors & GPS to identify the traffic density, pedestrians & signboards in the various locations. The AR projection technology is one of the key factors which has had a positive impact on the automotive augmented reality market. This technology is expected to curtail risks due to accidents as well as improve vehicular movement on the busy streets of congested metro cities globally.
Segmentation:
The scope of the study segments the global Automotive Augmented Reality market by sensor technology, level of autonomous driving, function, and regions.
By Sensor Technology:
LIDAR
Sensor fusion
Radar
CCD/ VMOs Image Sensors
By level of Autonomous Driving:
Conventional
Semi-Autonomous
By Function:
AR HUD with Navigation
AR HUD With Standard Functions,
AR HUD With Lane Departure Warning
Advanced AR HUD
AR HUD With Adaptive Cruise Control
Regional Analysis:
Geographically, the global Automotive Augmented Reality Market has been segmented into the four major regions of North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific is estimated to hold the highest revenue market share throughout the forecast period owing to increased awareness regarding safety, growing urbanization, and increasing aftermarket industry will enhance the market size for automotive augmented reality in Asia-Pacific. Moreover, increased production and sale of automobiles will further boost the growth for automotive augmented reality market in Asia-Pacific.
Table Of Contents
1. Executive Summary
2. Scope Of The Report
2.1. Market Definition
2.2. Scope Of The Study
2.2.1. Definition
2.2.2. Research Objective
2.2.3. Assumptions
2.2.4. Limitations
2.3. Research Process
2.3.1. Primary Research
2.3.2. Secondary Research
2.4. Market Size Estimation
2.5. Forecast Model
3. Market Landscape
3.1. Porter’s Five Forces Analysis
3.1.1. Threat Of New Entrants
3.1.2. Bargaining Power Of Buyers
3.1.3. Threat Of Substitutes
3.1.4. Segment Rivalry
3.1.5. Bargaining Power Of Buyers
3.2. Value Chain/Supply Chain Analysis
4. Market Dynamics
4.1. Introduction
4.2. Market Drivers
4.3. Market Restraints
4.4. Market Opportunities
4.5. Market Trends
5. Global Automotive Augmented Reality Market, By Sensor Technology
5.1. Introduction
5.2. LIDAR
5.2.1. Market Estimates & Forecast, 2018-2023
5.2.2. Market Estimates & Forecast By Region, 2018-2023
5.3. Sensor Fusion
5.3.1. Market Estimates & Forecast, 2018-2023
5.3.2. Market Estimates & Forecast By Region, 2018-2023
5.4. Radar
5.4.1. Market Estimates & Forecast, 2018-2023
5.4.2. Market Estimates & Forecast By Region, 2018-2023
5.5. CCD/VMOS Image Source
5.5.1. Market Estimates & Forecast, 2018-2023
5.5.2. Market Estimates & Forecast By Region, 2018-2023
6. Global Automotive Augmented Reality Market, By Level Of Autonomous Driving
6.1. Introduction
6.2. Conventional Driving
6.2.1. Market Estimates & Forecast, 2018-2023
6.2.2. Market Estimates & Forecast By Region, 2018-2023
6.3. Semi-Autonomous Driving
6.3.1. Market Estimates & Forecast, 2018-2023
6.3.2. Market Estimates & Forecast By Region, 2018-2023
7. Global Automotive Augmented Reality Market, By Functions
7.1. Introduction
7.2. AR HUD With Navigation
7.2.1. Market Estimates & Forecast, 2018-2023
7.2.2. Market Estimates & Forecast By Region, 2018-2023
7.3. AR HUD With Standard Functions
7.3.1. Market Estimates & Forecast, 2018-2023
7.3.2. Market Estimates & Forecast By Region, 2018-2023
7.4. AR HUD With Adaptive Cruise Control
7.4.1. Market Estimates & Forecast, 2018-2023
7.4.2. Market Estimates & Forecast By Region, 2018-2023
7.5. AR HUD With Lane Departure Warning
7.5.1. Market Estimates & Forecast, 2018-2023
7.5.2. Market Estimates & Forecast By Region, 2018-2023
7.6. Advanced AR HUD
7.6.1. Market Estimates & Forecast, 2018-2023
7.6.2. Market Estimates & Forecast By Region, 2018-2023
Continued…
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At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
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