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Digital marketing expert, Scott Hall, has launched a new email marketing guide for small local businesses and entrepreneurs. It shows that despite the rise in prominence of smartphone messaging, email is still a viable and powerful marketing tool.
More information can be found at: https://scotthall.co/best-email-marketing
The newly launched guide explains that there are a number of different email platforms to choose from when starting out. This can make for a confusing decision for entrepreneurs to have to deal with.
Many of the platforms offer the same tools, but pricing is often different. In addition to this, different levels of membership mean access to the most useful elements varies between the programs or software solutions available.
Scott is based in New York, and writes about digital content and SaaS scaling platforms for online businesses. Now he has turned his attention to email marketing as a means of encouraging entrepreneurs to build their own list.
The primary benefit of an email list is that it’s fully within the control of the business owner. Unlike social media platforms, where followers don’t always see posts because of algorithm changes, email gives much more practicality.
However, it’s important to choose the most well-suited platform to ensure the best results. This is where the newly launched guide from Scott Hall can help.
He explains that a good email marketing service must make it easy to design the email content. When so much content is being created and sent, ensuring it’s a frictionless process is of utmost importance. It’s also key to have access to analytics and list segmentation.
Options covered in the guide include Moosend, Constant Contact, Sendinblue, HubSpot, Get Response, Pabbly, ConvertKit, ActiveCampaign, Omnisend, Gist, AWeber, and Mailchimp.
Additional information is provided at: https://scotthallco.business.site/posts/2572089826094521047
Email marketing allows entrepreneurs to target, grow and engage their list with more personalized content. Consistent email campaigns can build credibility, establish stronger relationships with customers, and ultimately improve sales.
Scott Hall states: “The needs of your business will dictate the type of email marketing platform you choose. Each platform has its own features and benefits and it’s up to you to decide what fits your business model.”
Full details can be found at: https://scotthall.co
Release ID: 89019307