Austin Texas Fine Jeweler Discusses Customer Loyalty

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Villarreal Fine Jewelers wins customer loyalty and referrals with custom-designed jewelry and caring service.


A childhood fascination with rocks and gemstones, plus ten years of experience as a diamond buyer, led Joseph Villarreal to create his own retail custom jewelry business in 1997. Villarreal Fine Jewelers in Austin, Texas specializes in custom-designed jewelry.“Not the traditional retail store,” Villarreal explains.“Preferring to meet by appointment, so clients can be in an office environment. This enables  Villarreal Jewelers to better prepare for customers’ visits and dedicate full attention to the requirements. Customers have a hand in every stage of the design of their pieces and sign off on every stage from the beginning to the CAD (computer-aided drawing) to the render, which is basically the finished product. From there its off to the casting and the manufacturing of the product.And they never had a piece come back because it was not what the customer envisioned.”Customers help do the “selling” for Villarreal Fine Jewelry. 


Because of the unique nature of the business, Villarreal Fine Jewelers relies heavily on word-of-mouth referrals and testimonials on their website to attract new customers.“Villarreal Fine Jewelers query customers all the time on how they heard about our business,” says Villarreal. “And 99 percent of the time it’s either through referral or they read numerous positive testimonials on website, or some other online company that handles local reviews Jewelers tend to be very old school when it comes to marketing, according to Villarreal, but he believes search engine optimization (SEO) and online marketing are very important for small, local businesses. “Consumers are very savvy these days,” he says, “and before they go out and shop, they’re going to look online and they’re going to look at testimonials and reviews.” 


Villarreal also uses his financing cardholder list to keep current customers coming back. “I call them and remind them, ‘Mr. Smith, the client  has a $3,000 credit line here that is readily available for the customer.  They try to keep anniversary and birthday dates handy so that they know what’s coming up, and they send an email or a personal handwritten note. Once a quarter is good to get back to these customers. So many companies work very hard on getting new business, but they neglect what they have right under their nose.”INSPIRING TRUST Villarreal Fine Jewelers wins customer loyalty and referrals with custom-designed jewelry and caring service.“ Consumers are very savvy these days and before they go out and shop,they’re going to look online testimonial reviews.”- Joseph Villarreal, Owner,Villarreal Fine Jewelers.


Make sure to visit Villarreal Jewelers when one is looking for unique engagement rings and custom jewelry.


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