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AD Publishing, a digital marketing agency, will hold a webinar that will address the topic of how to provide online marketing services to B2B companies. Few B2B companies today have the time, in-house staff, or deep knowledge to market their products or services consistently on the Internet. Instead, they look to digital marketing agencies or companies to handle the task of generating leads online. These B2B companies realize, after observing their B2C counterparts, that investing in Internet marketing will make them more competitive and reduce their cost per lead.The "Selling Online Marketing Services to B2B Companies" webinar is designed for Internet marketers who wish to grow their offline marketing business from local marketing to the higher value business of providing consulting to B2B companies.
Business-to-business (B2B) companies look to the marketing department to generate and nurture leads that will eventually be handed over to the sales group to close and generate revenue on a consistent repeatable basis. But the buying behavior in this space has changed along with the lead generation strategies, rendering the advice of the traditional marketing department obsolete. Thus, digital marketers need to implement Internet marketing strategies that are dynamic and will ensure continuous and consistent lead generation with acceptable return on investment (ROI).
Alex Tran, co-founder of AD Publishing, has this to say about the growing demand for Internet marketers in the B2B space: "Chief Marketing Officers (CMOs) are under increasing pressure to deliver more leads that will convert into paying customers for their businesses, with a good ROI. They understand that they need to leverage Internet marketing strategies, analytics, and automation. This fact presents a real and rapidly growing demand for Internet marketing consulting."
The webinar will help Internet marketing consultants see the growing demand for online lead generation and proper positioning so that B2B companies will avail their services: product packages that provide the best value for B2B companies, closing the deal and delivering the promised solution. The webinar will also cover strategies on how to leverage the virtual office and cloud technology to develop a global business.
The webinar is scheduled for April 16, 2013. Interested participants are able to register at http://adpublishing.org/webinar.
About AD Publishing:
ADPublishing.org LLC is a US-based business consultancy that specializes in marketing execution and developing distribution channels in Asia for both start up and established companies. Because of their enterprise and start up experience (HP, Oracle, CA and $100M+ venture funded tech company), organizations engage AD Publishing’s services for sales and business development; public relations management; branding and direct marketing; product launches; staff augmentation; call center support; web and mobile technologies; social media and mobile marketing; and e-Learning. These global clients include business-to-business and business-to-consumer enterprises in the health, high tech, bio/green tech, sports and entertainment, retail and non-profits niche
Contact Info:
Name: Alex Tran
Email: Send Email
Organization: ADPublishing.org, LLC
Phone: 1-877-886-8766
Website: http://adpublishing.org/
Release ID: 8059
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