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Wedding cake maestro Ed Otto is fed up with the unreliability that brides suffer through when buying a cake for their special day. “The industry is out of control and I hate to see brides get ripped off,” says Otto, co-founder of WeddingCake.org, and owner of The Cake Gallery in Omaha, Nebraska.Otto hears lots of wedding disaster stories from brides that come to him for help. The worst stories involve the designer canceling the cake order the same week of their wedding, losing their order, and going out of business.
“Lost orders and horrible customer service are the reasons why I pioneered the $10,000 cake guarantee,” explains Otto. “If I lose a cake order, I’ll pay the bride $10,000 plus the price of the cake.
Kanye West, often described as an obsessive-compulsive control freak, has been given complete control over the wedding planning by his fiance?e Kim Kardashian. Even with West’s celebrity status, he’s just as susceptible to poor service and not getting a guarantee as the average person.
“Brides don’t just want a cake, they want professional advice. They expect cake designers to be the expert. But that’s not how it works in this industry,” explains Otto. “Brides need to take control of the process and that’s what I help them do.”
Otto created WeddingCake.org to serve as the Consumer Reports for the wedding cake industry. “There’s no other website like it,” says Otto. The informational website invites brides to join a “wedding cake revolution” where they can be in complete control. Brides can find help with choosing a cake designer, preparing for a cake consultation, and understanding how designers price cakes.
Otto finds great comfort in brides who download The #1 Ultimate Bride’s Guide to Buying a Wedding Cake that is available on the site. The book offers a comprehensive question and answer section, as well as an easy-to-follow roadmap for choosing a first-class wedding cake designer and purchasing a cake at the right price. Otto describes this resource as a “living book” that he updates every 6 months with tips, advice, and current views from thousands of brides who take the site's surveys.
In addition to helping brides take control of the cake-buying process, WeddingCake.org directs brides to Gold Standard Wedding Cake Bakers who provide excellent services at fair prices. These are bakers who have adopted the website’s 2014 Code of Policies, Procedures, and Standards for Wedding Cake Designers.
Visit WeddingCake.org to learn more about how not to get ripped off by wedding cake designers instantly download The #1 Ultimate Bride’s Guide to Buying a Wedding Cake.
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