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TSM530 is a firm that specializes in search engine optimization and related services for the travel industry.
Having worked in online marketing for 20 years, the owners of Travel Search Marketing are launching a new service aimed at helping businesses in Australia to rank specifically for local search terms. For example, ‘Brisbane travel agents’ or ‘luxury hotels in Brisbane’.
Behind the move is the fact that simply having a website is not enough for local travel firms to secure customers. The way the industry works means that any travel firm that wants to secure bookings or generate business leads online, needs to rank highly in the search engines.
According Pete Hudd-Evans, TSM’s SEO strategist “when a potential customer types a local search term such ‘cheap flights Brisbane’ into Google, or another search engine, the websites that appear in the top 3 positions of google.com.au are the sites that are likely to secure bookings. This is purely because most people only click on websites that appear on page one of the search results, and the closer, to the top of the page, the better”
In 2014, Caphyon carried out an in-depth study into how consumers search for products and services online. The results of that study conclusively proved that the vast majority of people only use what they find on the first page of the search results when shopping for products and services online. In the study 71.33% of people clicked on one of the websites that appeared on the first page of the search engine results. Only 3.99% looked deeper and clicked on those websites listed on page 2 of the results.
This consumer behavior makes it all but impossible for smaller travel firms to compete effectively with the large firms who dominate page one of the search results. Large travel firms have huge marketing budgets that they use to pay for SEO services that allow them to rank on page one for general search terms like “flights to Europe”.
However, the team at TSM530 have found a way to allow local travel firms to compete effectively online. The firm’s new SEO service specifically targets local search terms. These search terms are still lucrative, but competition is low enough for those who understand how the search engines work to target and rank on page one. Targeting city or area specific search terms is just one of the methods used. Travel Search Marketing also offers social media marketing, video optimization and PPC services, which are both easy for smaller firms, with limited marketing budgets, to access and use to compete effectively with the national and multinational travel firms, click here for an insight into how local SEO can benefit your local travel business
Pete Hudd Evans explained it this way:“Local SEO combined with Social Media Marketing allows smaller travel firms to compete effectively alongside the big boys. It is the best way to level the playing field and ensure that small travel firms are getting the exposure they require”
For more information about TSM’s services please click here.
Release ID: 79165