There are firms that specialize in providing quality and pre-screened leads to businesses. Many of these firms just specialize in providing the leads to companies. A smaller percentage of these firms, such as NJ’s Marcy Media, work on both the lead generation, as well as the conversion of leads from prospect to paying client.
The process of Lead generation is fairly simple. A lead gen agency develops a website or landing page on which they promote and advertise their clients’ products or services. Then they attract target prospects to these web pages that contain a call to action- typically a free offer for information or a consultation that requires the visitor to fill in their contact information. These leads are then put into a sales funnel; the simple version of which consists of simply sending them on to the client who will follow up with the prospect and hopefully convert them into a customer, client or patient. A more elaborate sales funnel may be used for more complex sales such as software or large business consulting projects.
The Internet and social platforms make lead generation easier and more effective for the following reasons:
– Timeliness: Prospects search for a product or service just as they are ready to buy
– The ability to target specific groups, keywords, geographic areas…
– Ability to pay set own budget
“It’s very rewarding to be able to help our clients achieve the rapid business growth they are seeking. We like to get involved with their businesses and insure that our proven lead generation and conversion strategies are custom tailored to their practice’s brand and culture,” stated Jane Marks, Managing Partner, Marcy Media.
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MARCY MEDIA is a NJ lead generation firm firm that provides business growth through lead generation and lead conversion for professional service firms in the legal, medical and dental fields throughout the United States. The lead generation agency works closely with their clients to insure that the firms are properly prepared to take on new clients or patients and minimize growing pains, while retaining high profitability. For more information, visit marcymedia.com
Visit http://www.marcymedia.com for more information.
Name: Jane Marks
Organization: Marcy Media
Phone: 646 535-3809