—
Beauty products firm Thermalabs has revealed plans to launch a classy new beach chair. This comes barely days after the company hinted at a set of six new beach-related products that were scheduled to hit the market soon. Thermalabs has, over the last one year, made major steps to diversify outside its dominance in the self-tanning niche. Currently, the company makes durable beach and sports tents, organic healthcare products, as well as skincare products based on salts and minerals from the Dead Sea.Thermalabs was founded in 2013, during which time it released a self-tanning lotion based on organic and natural ingredients. Marketing itself as a self-tanning firm that was committed to a skin cancer-free world, Thermalabs recorded immense success with its pilot product. Based on ingredients such as Olive Oil, Aloe Leaf Juice, and Japanese Green Tea, the product sold thousands of units in its first few days on the market. It also helped attract media coverage that was instrumental in the company’s subsequent launches and growth. To date, the company has a portfolio spanning at least 15 high-quality products.
Thermalabs started its diversification sometimes in 2015 when the company distributed a press release announcing the introduction of a new sub-brand named Supremasea. Based on a description provided by the company, this would be its private collection of Dead Sea mineral based products. The Dead Sea is home to scores of highly beneficial salts. By combining these with conventional ingredients such as Shea Butter, Thermalabs had charted a new path for skincare products. So far, Supremasea has seen one successful product hit the market. Earlier this year, Thermalabs also announced Tent Word, it’s sub-brand that would be responsible for upcoming tent-based products. Headed by Ann Spencer, this division would oversee the marketing of Mercury Beach tent, and other similar products that would be named after the planets in the solar system. So far, the company is still working on the Venus edition of its premier tent.
The move to manufacturer beach chairs was preceded by a revelation that the firm would be changing its slogan. Currently, Thermalabs tagline is ‘self tanning reloaded’. But this will now change to ‘Life’s a Beach’ to reflect the company’s newfound exploits. The Lily Butterfly beach chair will be a colorful and elegant accessory designed after the shape of a butterfly. It will feature two stylish crisscross stands, and an open construct with a material that’s friendly to the beach environment. Users will be able to firmly position this chair on sandy surfaces with no effort at all. It’s also compact, light and easy to carry. According to Thermalabs, this will be a premium product that will help users relax after some fun time at the beach. In addition to the Lily Butterfly, Thermalabs will also be releasing a Holly Butterfly Fur Beach Chair, a Moon Beach Chair, an Ivy Folding Beach Chair, an Iris Folding Beach Chair and a classy Folding Beach Bed. It’ll be interesting to see how these products impress or fare in the global marketplace for beach-related products once ready.
Contact Info:
Name: Jennifer Parker
Email: Send Email
Organization: Thermalabs
Website: http://www.thermalabs.com/home
Release ID: 116377
Google
RSS