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Thermalabs, an increasingly popular beauty products company that debuted with a premium self-tanning lotion, has announced that it’ll be focusing more on beach related products during the remaining part of this year. Apparently, the company is dedicated to facilitating the perfect experience at the beach. This is an interesting move for beach-goers. Over the last few years, Thermalabs has made its name in the cosmetics space as a premier supplier of self-tanning lotions and accessories. However, the company is recently encroaching into other areas, from organic healthcare products to beach-related accessories.Thermalabs first product designed for beach goers is its Mercury beach tent, which was released in December 2015. This was a premium tent that was instantly foldable, and could be set up in seconds. It featured an ultra-soft bottom to make it comfortable for kids and provided the perfect resting place at the beach after a dip in the water. More so, it was also equipped with a protective coating against the sun’s dangerous UV radiation. Following a successful entry into the market over the first half of this year, Thermalabs decided to make more similar products – a collective of beach and sports tents that would outdo the competition and adequately serve beach-goers and outdoor fanatics.
To date, Thermalabs Mercury beach tent (effectively the company’s pilot beach accessory product) is a top seller on major e-commerce outlets. Newer tents that the company is working on will be ideal for any outdoor setting, from the backyard to the camping site, Picnic Park, and the beach. Each of these new tents will be named after a planet in the solar system, and will be produced under the company’s Tent World sub-brand. Already, Thermalabs has set up tent.world as the internet site through which it’ll be providing information on its premium tents to users across the world.
But even more interesting is the announcement by Thermalabs co-coordinator in charge of marketing, Mr. Howard, that the firm will be spending more effort, time, and resources on beach-related products. This is so much so that the company’s branding team decided to change its logo from ‘self tanning reloaded’ to ‘Life’s a Beach’. Already, Thermalabs has announced at least five beach chairs, and a single beach bed, that are in the last steps of production. These are the Iris Folding, Moon Beach, Ivy Folding, Holly Butterfly and Lily Butterfly Beach chairs, not to forget a classy, folding beach bed.
Critics have often debated the critical success factors that have helped the American startup pitch itself as a premium provider in the cosmetics industry, right from being a little-known startup some three years ago. At the beginning of this year, the company announced that it would be dedicating more of its re-invested profits to research and marketing. But the company’s exclusive obsession with quality appears to be its greatest strength. As the firm finalizes production of the new beach chairs, and shifts focus to beach-related products without dropping its traditional influence in the self-tanning niche, it’ll be interesting to see how it rubs the competition.
Contact Info:
Name: James Lawrence
Email: Send Email
Organization: Thermalabs
Website: http://www.thermalabs.com/home
Release ID: 116373
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