The Internet Is King – West Yorkshire-Based Family Steel Firm Relaunches Their Success Once More

West Yorkshire Steel Firm relaunches Website and shows how adapting to the Internet early on helped them become one of the UK's leading online names in their industry.

— Leeds, UK - Many family owned and run businesses are struggling in the current economic climate, finding it difficult to compete with steel brands armed with alarmingly large marketing budgets and global support to boot. One family-run West Yorkshire Steel firm has found an answer to this challenge on the Internet – a hard working website.

The UK steel industry saw a substantial decline in orders when the recession first took a hold in 2008/2009, yet it remains a vital foundation of UK industry, feeding the, engineering and manufacturing sectors amongst others. Although recovery has been and still is slow, West Yorkshire Steel have remained at the forefront of the field throughout.

As early adopters of the world wide web, West Yorkshire Steel bought their first domain in 1996, long before many businesses even had a dial-up Internet connection. Recognising the power and wide reaching benefits of the Internet has been consistently improved upon and refreshed to keep up-to-date with trends both in the steel industry and in Internet marketing itself.

Fast-forward 17 years to 2012 and the company is relaunching its website to provide a knowledge hub for steel buyers and users across the world. The newest incarnation of the site is intended to make browsing their large range of steel specifications easier and quicker, with a slicker look and simpler site navigation. West Yorkshire Steel are also launching a blog with articles written by their very own experienced team of steel specialists, providing advice to make choosing the right products easier and giving customers a destination for the latest industry news and opinions.

Another new feature of the site is the addition of a bespoke quote application form, ensuring time-strapped customers do not need to leave the website or pick up the phone in order to enquire about a quote.

In a complex market it is increasingly important for West Yorkshire Steel to ensure their website has the latest products, specialist steel information and safety reassurances. This is especially prevalent when customers are using the Internet for purchases from start to finish, never speaking to anyone in the company and relying purely on the website as a means of gauging the reputation and authenticity of the business. With this in mind, the new website showcases West Yorkshire Steel's ISO accreditations as well as industry specific supply assurances such as the Certificate of Conformity, Material Certificate and 3.1b Mill Certificate.

Established as a small tool steel supplier in 1975, the Leeds-based firm attribute much of their success to the Internet, which has allowed them to remain as a family-run business securing lucrative global clients whilst competing with much larger brand-names.

For more information, please visit

Contact Info:
Name: Phil Byrne
Organization: West Yorkshire Steel
Address: Sandbeck Industrial Estate, Wetherby, Leeds, LS22 7DN UK
Phone: 01937 584 440


Release ID: 1935

Latest News