SwissMadeMarketing, a privately held Swiss company, based near the capital city of Bern started out as a web development agency, servicing local companies. They began developing in-house software solutions that addressed a number of challenges they and their clients faced. In 2011 the decision was made to make these tools available to anyone who needed them and so their flagship program, SECockpit was launched to be followed by many more titles.
Before development begins on a new project, SwissMadeMarketing first looks at answering the question, “Why?” instead of “What?” Apple uses this same approach, much to their success. The “Pareto Principle” is also applied to development, where the objective is to provide solutions that deliver 80% of the desired results with 20% effort. This took SwissMadeMarketing from being a company that developed software products to a company that develops solutions.
In the second half of 2013, SwissMadeMarketing launched a number of new solutions and made substantial updates to existing titles. The end result is a complete suite of solutions that addresses each area of their customer’s website development and SEO challenges. This information was presented recently in detail in an informative 78 minute webinar (http://swissmademarketing.com/overview-on-all-swissmademarketing-solutions/). This presentation reveals what SwissMadeMarketing produced in 2013 in the context of the typical journey and challenges website owners face.
In 2014 all of SwissMadeMarketing’s solutions are expected to be localized in four languages. English, German, French and Spanish. Their newest release, LocalBizProfit will be available in English by the end of the 1st quarter. This combined with the developments in the last half of 2013 has SwissMadeMarketing poised for significant growth this year.
The product lineup includes; SECockpit, which is all about the keywords. It provides the three crucial keyword metrics; Search Volume, Competition Strength and Keyword Value for hundreds of keywords in a few minutes.
LocalBizProfit provides a clear plan to systematically build a real business developing websites. It includes templates, cloud hosting, stock image marketplace, supports conventional and mobile devices, it’s intuitive and no programming skills required.
Traffic Analysis – a solution to a change that Google made this past year that effects every website. 100% of the keywords a website is ranking for are now hidden, making it very difficult to figure out how well a website is doing. By utilizing multiple data sources; Google Analytics, Webmaster Tools, SEMRush and SearchMetrics and using the technology in SECockpit, Traffic Analysis not only provides the “not provided” keywords but also the monthly searches, competition analysis, CPC and more for each keyword.
Backlink Spy is the solution to a very time consuming and expensive process—finding out where websites get their back links from. It looks at the top 10 – 100 websites ranking for a particular keyword and produces a list of all the backlinks associated with these sites. It also opens the websites, revealing the total number of inbound and outbound links. Backlinks associated with a particular url can also be exposed, which aides in the analysis of competing websites.
Rank Tracker – Enter a domain, and up to 100 keywords and observe ranking over time. 15 of the 100 keywords can be plotted in a graph that tracks ranking on a daily basis.
Visit http://www.swissmademarketing.com for more information.
Name: Carmine Delligatti
Phone: +41 (0)31 952 51 50
Address: Füllerichstrasse 34 3073 Muri bei Bern 031 952 51 50