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After a decade of connecting South Florida readers with comprehensive cultural programming and experiences, AroundTown Magazine proudly announces its rebranding as CultureOwl. The first issue under the new name of CultureOwl will emerge on September of 2017.
The success of AroundTown Magazine led to the creation of the CultureOwl digital brand in 2016. CultureOwl quickly established itself as an important player in South Florida cultured life, offering a customizable interface that keeps track of the interests of members and exposes them to a variety of events of all sized and types, including concerts, gallery exhibitions, festivals, theater, and more. Expanding into the digital market, also led to CultureOwl releasing a mobile app, allowing users to carry a world of culture in their pocket while on the go.
With much of the content, published in AroundTown Magazine, already integrated into CultureOwl, merging of the two, under the same name – CultureOwl was a natural step forward for the company.
“Rather than creating an online version of the magazine, we designed a robust digital platform completely from scratch that allows visitors to customize their experiences and view/search events based on their preferences and lifestyle,” says AroundTown Magazine Publisher, Amy Sherit. “Whatever your preference of engagement, portal, app, or good old-fashioned tangible magazine, the CultureOwl brand allows you to #ExperienceCultureYourWay and live a more colorful, artful and creative life.”
The name change will not affect the purpose of the publication or the loyal readers in any way. The team of CultureOwl (formerly AroundTown Magazine) will continue to deliver comprehensive cultural listings and editorial content, the readers of South Florida have grown to depend on over the past decade. The company has vowed to continue helping art lovers navigate the cultural landscape of South Florida, without missing a beat.
Readers are encouraged to look for the new CultureOwl title on the cover of the September issue at local bookstores and popular pick up locations.
To become a Cultural Member, art lovers can visit www.cultureowl.com or download the app in the App Store or Google Play. Registered members will receive the scoop on hidden cultural gems, personalized recommendations based on specified interests, exclusive VIP perks, special offers and discounts to dining and events.
(PR By MullerAndGreen)
Release ID: 218146