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Sinuate Media announced today it is now partnered with Act-On Software as an agency partner, to provide their cloud-based marketing automation platform for clients wanting to take full advantage of bringing marketing & sales together to maximize revenue opportunities. Arguably one of the most exciting developments in marketing over the last decade, Sinuate Media is now paired with an industry leader in marketing automation to ensure its continuation of being a full-service marketing services resource, providing the most effective tools and strategies to those wanting to reach, engage, and convert leads to sales.“While it seems that marketing automation is still a buzzword among many in the marketing and sales world, this logical next step for business development is well out of infancy and quickly advancing,” said Leah Messina, Founder and CEO of Sinuate Media. “Act-On makes it easy for companies to take advantage of its comprehensive online marketing tool set with all the familiar capabilities including email marketing, SEO and SEM tracking, and social media marketing. And with Act-On’s integrated platform we are able to effectively manage the overall customer experience and lead-to-revenue lifecycle on behalf of our clients, allowing us to build custom automation rules that meet their unique business needs.”
The ability to integrate a sales CRM such as Salesforce to Act-On through their native CRM connectors was a compelling factor in the decision to partner with Act-On. Having the two systems integrated creates a true closed-loop marketing and sales engagement platform that enables better lead qualification and prioritization, and ultimately increases conversion rates.
“Digital agencies make up a large part of Act-On’s partner ecosystem, and its companies like Sinuate Media that help to expand the adoption of Act-On Marketing Automation throughout emerging growth and mid-market companies,” said Vijay Ramaswamy, Director of Partner Marketing at Act-On. “Act-On not only helps its agency partners make their clients become more successful, but agencies that offer Act-On as a service discover new business opportunities and create new revenue streams.”
After careful evaluation of other platforms such as HubSpot and Zoho, the team at Sinuate Media determined the Act-On Marketing Automation platform to be the best fit. “We looked for ways to increase ROI while lowering business development costs for our clients, and Act-On was the most effective solution we assessed. From its all-in-one tools to no hidden costs, its demonstration of customer service excelled during the evaluation process,” concluded Messina.
About Sinuate Media, LLC.
Sinuate Media provides digital marketing for engaging brands, bringing together strategy, creative, automation and analytics to help brands reach their audiences more effectively and improve revenue. Find out more at www.sinuatemedia.com.
About Act-On Software, Inc.
Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On's cloud solution powers over 3,000 companies in their engagement efforts across all stages of the customer lifecycle – attract, capture, nurture, convert, and expand. Headquartered in Beaverton, OR with eight additional offices across three continents, Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information: www.act-on.com.
Release ID: 82891
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