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Palo Alto, California- A local Silicon Valley startup, ICE9 Technologies is betting big with their newest product, the eponymous “ICE9 trading software.” While the new software is making big waves in the tech financial industry with its successful 83% trading accuracy, the biggest surprise is how the company has decided to market it.True to their startup mentality, ICE9 Tech has decided to promote its new software by freely distributing it from their website- but with one simple catch. Users who signup with ICE9 need to share their experience with the software via social media. The decision to freely distribute ICE9 is already being hailed by industry insiders as a brilliant viral marketing campaign.
According to John Farraday, CEO of ICE9 Tech, the decision to promote ICE9 free of charge as opposed to slapping on a high sticker price guarantees that it will reach as many users as possible. He went on, “if you charge a couple of hundred dollars for a new tech software with the intention to spread it to as many users as possible, the high cost will inhibit growth. We want as many people as possible trying out ICE9 for themselves and seeing how it can change their lives WITHOUT having to pay an arm and a leg to test it first.”
The concept of freely distributing expensive software may seem like a novel approach at first glance, but in reality it has been done before. What makes ICE9’s approach unique, however, is that by pushing users to share their positive success with ICE9 on ever burgeoning social media outlets like Facebook, Twitter, and Instagram, the opportunity to reach and convert hundreds of thousands of users with their product in such a short time span is revolutionary.
We spoke with one satisfied user: Rachel G, who said that she had never heard of ICE9 until she saw it pop up on her Facebook feed. “My friend made a post saying how much she loved ICE9 so I decided to look it up.” After enjoying her experience, Rachel too began sharing and promoting the free ICE9 software on her own facebook and instagram account. “I have over 1500 instagram followers, which I know isn’t alot[sic] but since I shared it I got so many messages about it from people asking about it.”
According to analysts, ICE9 has already reached over seventy five thousand subscribers worldwide, and the startup shows no signs of slowing down. It is fully compatible with Windows, OSX, Android, and iOS platforms, and functions equally well on computers, tablets, and smartphones.
Yet, while the ICE9 software has clearly proven to be a resounding success, the question on everyone’s mind is for how long will ICE9 remain a free software before the company hits its target figures and decides to pull the plug on the free social media marketing strategy? If ICE9 does decide to end their free promotion, many users who didn’t sign up in time could find themselves missing the boat, as once the user base is established, the ICE9 platform’s success rate could very well demand- and obtain, a premium sticker price for the proprietary technology.
Contact Info:
Name: Evan Green
Email: Send Email
Organization: ICE9 Technlogy
Website: http://www.ice9technology.com/xyz
Release ID: 116782
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