In what has been dubbed the Reputation Economy by Forbes Magazine, consumers no longer trust companies or advertising. They look to third party sources to provide recommendations, reviews and testimonials, and they make buying decisions based on what the third parties say.
Whether it’s a newspaper, magazine, blog or other news channel, the media is still considered a trustworthy third party source of authority by the public. A write-up or mention on a media site is perceived as a recommendation or endorsement by that media outlet, providing extremely valuable and highly coveted third party credibility.
Obtaining third party mentions is sometimes referred to as “Authority Marketing” because the authority and implied endorsement of the media is being employed to generate an instant trust factor with the public, and that trust is then used to market products and services.
It’s a known fact that, as consumer trust in advertising declines [Nielsen Trust in Advertising Survey 2013], people prefer to do business with those they know, like and trust. Media Citations, being quoted or seen on media channels and websites, creates an “Instant Trust Factor” with a target market.
These major media outlets are household names with instantly recognizable logos. By adding “As Seen On” along with the names and logos of these famous outlets to a website, marketing materials or social profiles, the positive association lifts the brand up to instant expert and authority status, setting it head and shoulders above its competition.
While there are many PR firms, Publicity Star itself apart by offering extremely reasonable prices without compromising on quality. Their Instant Credibility Package contains several high quality features, some of which people don’t find elsewhere, and guarantees clients will be cited on a minimum of four major media outlets in 30 days or less. Components of the package include:
- A custom, professionally written full-page media profile
- Profile distribution to over 250 top media outlets
- Client photo updated with media logos
- Business listing on Expert Directory
- 30 day guarantee the profile will be published on at least 4 major media networks
“We are thrilled to be able to offer such a high quality publicity package at such an attractive price. And we back it up with a guarantee I haven’t seen anywhere else in the industry – if we don’t get their citations published on at least four major media networks in thirty days, we refund the client’s money. This makes the package completely risk-free to our clients. Either they get results, or they get their money back. So far, nobody has received a refund. Instead, we’re seeing our clients get extremely rapid results from the instant credibility and authority the program generates for them. It’s very rewarding… for all of us,” stated co-Founder Holly Cotter.
Publicity Star is a public relations and authority building service co-founded by Holly Cotter and Jane Tabachnick. The program is available for entrepreneurs, authors, coaches, businesses and anyone who wants to be seen as the top expert in their industry. For more information visit http://www.publicitystar.com
Visit http://www.publicitystar.com for more information.
Name: Holly Cotter
Organization: Publicity Star