Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to small- and mid-size business-to-business (B2B) and business-to-consumer (B2C) companies, is weighing in on the impact Panda 4.0, Google’s most recent algorithmic update, will have on businesses.
“First launched in 2011, Google Panda is an algorithm update that penalizes online sites that use low quality or duplicate content,” says Osman Majeed, digital solutions manager at Numero Uno Web Solutions. “Google Panda also rewards sites that use original, relevant content that is well-written.”
On May 20, Google unveiled Panda 4.0; and like previous iterations, it both rewards and penalizes brands depending on whether or not it provides useful content that users find valuable and want to share with others. Brands that fail to employ Google-friendly marketing strategies could see their online rankings plummet and also risk losing out on business. To put it in context, the original Panda algorithm affected roughly 12% of online queries, with many failing to ever rebound. (Source: Matt Cutts, Twitter post, June 2, 2014, 11:11 a.m.; https://twitter.com/mattcutts/status/473527383333421056.)
“Google captures almost 70% of the global online search engine environment, so it’s important that brands use an online marketing company that know which strategies are the most effective at driving qualified traffic to their sites and making them more discoverable,” Majeed adds.
Majeed explains that for businesses to succeed online, they need to use high-quality content. And if a brand’s online marketing provider outsources press releases, articles, or web copy or experienced a drop in its ranking recently, it’s time to conduct an online content audit.
He observes that brands looking to develop a proven online marketing strategy need to hire an online content marketing company that uses Google-friendly strategies and can respond quickly to any material changes with search engine algorithms. Numero Uno Web Solutions has a long track record of making its clients’ sites readily discoverable on search engines like Google and helping turn visitors into repeat customers.
“Content marketing is results-oriented and has to translate into conversions and sales. And the more Google refreshes its updates, the more targeted it becomes,” Majeed concludes. “While many think they are saving money by using low-quality content, the fact of the matter is that it’s costing them in the long run, with lost revenue and a drop in ranking.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).
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Name: Dave Wheeler
Organization: Numero Uno Web Solutions Inc
Address: 7000 Pine Valley Drive, Suite 200, Woodbridge, Ontario L4L4Y8 Canada