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The newly released Video Lead Box software has created a lot of buzz in prominent web marketing circles, due to its bold claims of providing better video branding, engagement and monetization. This software is positioned to take advantage of a recent finding published by Visible Measures, which statistically proves that Youtube still trumps Facebook Video for brands over the long haul.
Hanif Quentino, President of eMarketingChamps, has published an in-depth guide and premium bonus for Video Lead Box, which can be seen on his website: http://emarketingchamps.com/videoleadboxpr
According to data published by Visible Measures, there seems to be an increasing strength of videos being posted on Facebook to be virally shared. Anyone who understands the nature of how Facebook works, this information should most likely be obvious since the way news is delivered through the feed tends to reward content that is liked by many.
The data shows that over the long haul, YouTube is still the leader in getting the maximum number of views. Again, this makes sense when one evaluates how both platforms work. Facebook as mentioned rewards content that is being shared by featuring it more prominently in people’s newsfeed’s. This especially favors new and hot content so the burst in video views of something like this is expected to reach it’s maximum audience rather quickly. Over time though, keeping that content featured prominently in the feed requires it to be consistently updated, which for most things will not happen. One then has to actively search in their feed for this video and the likelihood of that happening is slim to none.
One explanation for this finding is that YouTube videos are easy to find, thus making that platform the obvious place for someone to look for a video after the initial coverage has been boosted through social media platforms such as Facebook. This is why over time, YouTube will gain steam and more than likely eclipse the number of views that Facebook video were able to garner during the early stages.
Understanding the nature of each network will lead one to these obvious conclusions even without the supporting data but it’s always great to see industry leaders putting out specifics so those who are not aware will be able to refine their video marketing strategies to be more effective.
Brands deciding on which platform to choose for their campaigns just need to apply this data intelligently and possibly plan around this. Obviously, putting content on both and even more platforms is the way to ensure that maximum exposure is being achieved. Why limit the options when nothing is stopping one from doing so. It’s just a matter of managing time and resources to effectively measure the results.
After interpreting this data, a smarter company would take it and craft videos to exploit the inherent nature of each platform. This would involve making different types of videos to play on each’s strengths. If the video is not a viral type of video, where one could extract just a portion of it to be used in Facebook for example, then putting one together here would be an obvious choice.
According to MarketingLand, a great way would be to start a story using a video posted on Facebook and have the rest of the story continue on the company website, using a YouTube video. This would capitalize on the viral nature of Facebook and compel viewers to want to conclude the story.
Hanif Quentino’s full review of Video Lead Box, along with his premium ‘fast traffic’ bonus, can be seen on this forum thread: WarriorForum – Video Lead Box
Release ID: 81211