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Genoo has launched a new Demand Generation certification designed for marketers at small and mid-sized businesses.The seven-course series, which is available now through the Online Marketing Institute, was designed by Kim Albee, President of Genoo, and Scott Jacobson, President of Your Next Best Step. The curriculum is designed to quickly teach marketers at small and mid-sized businesses the fundamentals on how to drive leads and grow sales.
“Marketers with small and midsize companies will learn the fundamentals they need to know in order to stay competitive and achieve marketing success with these courses,” says Kim Albee, President of Genoo and one of the instructors for the course. “Many SMBs still treat their websites like a brochure. My goal is for everyone who takes these courses is to understand how to use their website more effectively with the use of the powerful demand generation tactics they will learn.”
The term “Demand generation,” describes marketing programs that increase awareness of and interest for a company’s products or services. The goal of Demand Generation is to convert visitors to websites, social media sites and other marketing activities such as email campaigns into leads. These leads are then nurtured with content until they are in a position to be approached by sales. Demand Generation is a great way to achieve marketing success for any company, but particularly those with limited resources and budgets for marketing.
“Using the demand generation fundamentals we learned from Kim we changed how we created our content and developed calls-to-action in our day-to-day marketing activities. We have seen great results in our lead generation, how we structure our website, and how we can help Sales use social media to network and build relationships,” said Caroline Reginato, Marketing Specialist, Voice & Data Networks, Inc.
The Demand Generation course is ideal for anyone new to online marketing or looking to broaden his or her skills. The benefits marketers will receive through this certification include:
- Develop a framework for demand generation marketing in the organization.
- Look beyond shallow audience descriptions.
- Learn how to build content that really matters to potential customers, and will convince them to give their business.
- Receive Demand Generation Marketing credentials in less time than a college course, and for significantly less money.
- Be recognized for expertise in Demand Generation Marketing.
To learn more about the curriculum and how it was designed, please watch the following video with Kim Albee: Demand Generation Certification Training
About the Online Marketing Institute:
The Online Marketing Institute is the leading educator for digital marketing and works to enable professionals to execute efficient campaigns drive higher ROI, and advance personal goals. The Online Marketing Institute offers these courses, as well as a number of other courses in other realms of online marketing, such as email marketing and social media.
About Genoo, LLC:
Genoo, LLC, is an integrated, all-in-one online marketing platform that gives small to mid-sized businesses the online marketing and marketing automation tools they need to attract new leads and convert them into customers. Genoo’s mission is to give businesses the capabilities they need to excel in online marketing. Genoo’s tools have enough flexibility and functionality for large corporations, but are affordable and accessible to every marketer who needs them. (www.genoo.com).
Contact Info:
Name: Kim Albee
Email: Send Email
Organization: Genoo, LLC
Address: 1405 N. Lilac Dr. #215, Golden Valley, MN 55422
Phone: 763-383-6081
Website: http://www.genoo.com/DemandGenerationMastery
Release ID: 23385
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