Mom Anti-Shaming Campaign Breastfeeding Choice Parody Video Launched

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Sunny Gault of New Mommy Media and other bloggers announced #SupportAllMoms, a new campaign aiming to promote a non-judgmental attitude towards individual baby feeding choices.


Sunny Gault of New Mommy Media and other influential bloggers launched a new campaign under the hashtag #SupportAllMoms. The campaign aims to raise awareness on the issue of mom shaming, striving to promote a non-judgmental attitude towards different baby feeding choices.


More information can be found at http://www.newmommymedia.com/mom-shaming.


Breastfeeding and bottle feeding are two baby feeding options that have sparked controversy, as many supporters of each condemn the other practice on a variety of grounds. However, the health considerations behind each are complex and often depend on many factors related to specific conditions of the mother and the baby.


For this reason, education on which type of baby feeding is appropriate in each case is crucial. Criticizing others for not sharing one’s views on this issue can have negative consequences and often leads to fierce, ongoing and ultimately unproductive disputes on a very complex issue.


#SupportAllMoms aims to help the wider public understand that the choice of baby feeding belongs to each mother, as it is often a result of a variety of factors. Supported by prominent media figures such as Sunny Gault of New Mommy Media, Jennifer Weedon of MomCave and Priya Nembhard of Moms Pump Here, the campaign uses humor, parody and interactive educational materials to promote a healthier, more constructive attitude towards breastfeeding, bottle feeding and other baby feeding options.


As part of their campaign, Sunny Gault and her partners launched a video parody of Meghan Trainor’s No. The music video features promoters of the campaign displaying a variety of humorous stances on baby feeding issues. The music video can be found at https://youtu.be/zy4o0Khr8KY.


Rather than the playful attitude displayed in the video, Sunny Gault considers that the campaign has much deeper and far-reaching issues at its core: “Mom shaming isn’t just about hurt feelings. The guilt moms feel when they’re told they’re not feeding their children the ‘right’ way, can negatively impact their relationships and even trigger postpartum depression.”


Interested parties can find more information on the campaign by visiting the above-mentioned website.


Release ID: 195591