Search Engine Optimisation has quickly risen to become one of the most essential services in ensuring a business’ strategic success in web marketing, a sphere in which the majority of initial enquiries and leads are now generated. However, because businesses must constantly strive to keep their brand authority at a maximum for key words pertaining to their products and services, search engines like Google are in an arms race to prevent cheating and provide users with the best results. Mojo Web Marketing are one of the few SEO agencies to keep ahead of the curve in this race and have streamlined their client list to provide their highly successful solutions to a more exclusive group of companies. This approach is to ensure each client gets the very best individual care and attention.
The move came because the company is one of the few that has managed to create high yield results for difficult and highly competitive keywords in the post Panda and Penguin era. Panda and Penguin are both updates to Google’s search algorithms that aims to prevent certain ‘black hat’ SEO practices from paying off in the short term for companies.
Mojo Web Marketing have only ever used white hat marketing techniques, and as a result are extremely good at using them to best effect where other agencies may use underhand tactics for short term gains. This has put them in high demand and caused them to be more selective in the clients they take on.
A spokesperson for Mojo Web Marketing explained, “There comes a time for every successful business that they have to evaluate and prioritise where they want their energy to go. We decided that we are better served but a high level of investment into a more select group of clients than simply taking on all comers and spreading ourselves too thinly to deliver the maximum impact we pride ourselves on being able to achieve. We are still open to consulting with high quality clients where we feel we can make a real impact on the marketplace on their behalf, so great businesses will always have a friend in us. We do stress that we work with business of all sizes but we are selective in choosing businesses we know we can have a positive impact upon.”
About Mojo Web Marketing:
Mojo Web Marketing is a Birmingham-based search engine optimisation company in the West Midlands. The business started to help businesses grow by leveraging the power of the Internet. They now work with select clients from Birmingham to London utilizing the latest white hat techniques to create increased recognition and lead generation.
Visit http://www.mojowebmarketing.com/ for more information.
Name: Waiman Yau
Organization: Mojo Web Marketing