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Miller Brewing Company teamed up with Americhip to re-launch their low calorie beer, Miller 65 to their young male audience. Their new advertising campaign featured a variety of catchy jingles that were focused on the balance between work and play. The songs were originally released on both television and radio before the audio magazine insert was mailed.The brand hoped to target the typically hard to reach demographic of males 21 to 34 years old. Americhip teamed up with Entertainment Weekly to place a unique audio advertisement in the centerfold of the magazine. Upon opening the magazine the audio jingle automatically started playing. By placing the ad in Entertainment Weekly they were able to target their demographic in specific cities and appeal to the men who are too busy to go to the gym, but still want to enjoy a beer at the end of the day. The message let these men know that just because they didn’t work out, they can still drink the low-calorie beer at the end of the day without being fearful of the calories that they were consuming.
Audio branding helps influence consumers through memory activation. According to Starch-Roper, an independent polling data company, Americhip’s audio inserts resulted in 100% ad recognition, 100% brand recall, 91% of pass along and 53% strong intent to purchase. By creating a using a song that is catchy and hard to forget, companies can further extend the consumer’s desire to purchase the product and consume it regularly.
Innovative advertising strategies are as important as ever. As the pioneers of creative technology and advertising methods, Americhip can help any company achieve their advertising dreams. Their motto is that big ideas demand big technology. Armed with this, Americhip utilizes their multisensory advertisement solutions to captivate and entertains audiences. They help brands push their advertising goals to all-time highs by developing creative solutions to everyday marketing and advertising. For more information on unique audio branding solutions for the company or next advertising campaign, visit www.Americhip.com.
About the Company:
Americhip offers marketing and advertising solutions to some of the world’s most successful companies including some Fortune 500 companies. Americhip’s team of experts gives a variety of print and digital solutions for their high-profile clients. Some of these materials include magazine inserts, packaging, print collateral, specialty gift cards, video-in-print, audio branding and direct mailers. Americhip has remained a pioneer in innovative communication tools for the advertising world. Their products work great for those seeking a unique advertising strategy that is low cost with a high return.
Release ID: 25096
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