—
Arroyo Grande, CA – March 27, 2015 – It’s been the talk of the business world for the past few years: Businesses that use humor in their advertising or as a part of their corporate culture experience much more success than those who don’t. Just ask ETrade with their talking baby campaign, or Taco Bell or Budwiser. Each of these companies used successful humor tactics to launch their brands into the stratosphere. “So it should be no surprise”, says the owner of FindUsLocal.com, an online local business directory, that smaller businesses are doing the same thing. We want people to check in with our site on a daily basis to find out what’s happening locally where they live, and if they like humor, seeing a new funny name posted daily. Humor and interesting daily inspirations can be a big incentive.” FindUsLocal.com is onto something, and it may be bigger than they realize. History has shown that when consumers find an ad or marketing materials funny, they tend to pass it on to their friends. And in the case of the local business directory, that could mean a huge increase in daily traffic.
The Journal of Marketing conducted a study on the effects of humor in advertising, and found that it enhances evaluation, recall, and purchase intention. In addition, it makes advertising more likely to increase memorability and audience attention, overcomes resistance to sales messages, and enhances the message’s persuasiveness. But experts warn that businesses shouldn’t only use humor in their efforts to reach out to their customers. In addition, they should give them useful information about their products and services.
Humor doesn’t only work for businesses that sell fun products and services, either. For example, the very serious Cisco hired a comedy writer to work on the project when they marketed the release of a new router. In the advertisement, they showed all of the ways a man can show he loves his wife, with buying her a new router being the comedic ending. Of course, the marketing effort paid off handsomely for Cisco as it quickly went viral.
Finally, experts say that finding a comedic voice to lend to your business communications is one of the most difficult tasks. And that’s where FindUsLocal got it right again. They draw on a huge database of funny names, and save people the trouble of finding them for themselves. By the way, today’s funny name was Tish Hughes….
About FindUsLocal: FindUsLocal.com is a unique USA local business directory. Its interface with browser technology allows it to deliver completely customized local content to site visitors wherever they are, and they provide a competitive advantage to businesses that use its premium local promotion services. The company’s blend of local news, events and business search results make it one of the fastest growing local business directories online.
Release ID: 78062