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Even though the internet has been around a few decades, very little has changed in the way consumers search for the products or information they’re looking for. For the most part, they enter their search term into a search engine bar and are rewarded with pages of results. But many of those results were for national chains and other large websites and consumers became frustrated when trying to search for local results.
“Local business directories are changing the way people look for shops, stores, and restaurants in their own community,” says a spokesman from FindUsLocal.com, a local business directory that uses GEO location technology to match the results visitors see with their area. “That’s why I believe this new trend in local search is quickly changing the way people behave online.”
Recent studies show that more and more people are using local business directories instead of turning to the large search engines. This is a positive outcome for both the local businesses that needs to be found, and for the consumers who are frustrated with trying to find local results on large search engines.
“The results you see on the large search engines are typically there because they’ve paid an internet marketer enough money to be listed high in the rankings,” he says. “But when you use a local business directory, you’ll be able to see all of the relevant results. For example, if you’re looking for a seafood restaurant in San Diego on a large search engine, you’ll be confronted with many national seafood restaurant chains and maybe even some articles and recipes on the topic. But when you use a local directory, you’ll only see the seafood restaurants in your area.”
FindUsLocal.com offers more than local search results. The site also keeps visitors up to date with local events like concerts, plays, and sporting events, as well as some unique features like inspirational quotes and humorous names that will the day off with a laugh.
About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.
Release ID: 202399