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If your sales calls are going unanswered, don’t feel bad about it. According to Forbes magazine, a whopping 97 percent of all business calls go unanswered. It’s not that people aren’t using their phones, it’s just that they’re using them to text. Last year in the U.S., consumers sent more than 6 billion text messages, a fact that is getting the attention of businesses. That’s why an increasing number of auto dealers are integrating SMS text messaging into their sales plans.
However, while 80 percent of consumers are happily using text messaging to conduct business, complaints about text messaging abuse have reached an all time high. In fact, seminars about suing over abusive text messaging has become one of the hot topics in legal education. And, with results like the $2.5 million settlement awaiting approval by a federal judge in Seattle, can you blame the lawyers? They know a pot of gold when they see it. http://smsmoneymaker.com/keep_your_sms_text_market…
Auto dealers are caught in the middle. Auto dealers know that they need to be using sales text chat, but they don’t want to find themselves hauled into court. In short, they need to stay compliant with the Telephone Consumer Protection Act (TCPA.) That’s the law which established the Do-Not-Call Registry and which has now been used to broaden protection against unwanted text messages.
Ninety (90) percent of all text messages are read within 3 minutes while ninety (90) percent of emails aren’t opened at all. Still, the prospect of a multi-million dollar lawsuit has auto dealers scared silly, and rightfully so. That tension has auto dealers across the country searching for the right answer. That answer, an easy-to-use and intuitive platform for sales text chat that keeps you compliant with the TCPA while auto dealers concentrate on the business of selling cars. That’s exactly what dealers find with Sales TextChat™ – the SMS service that will turn those texts into cold, hard cash.
First and foremost, auto dealers need a system that helps them stay compliant with the rules for one-way text messaging. Those are the messages that tell you about a special deal or carry some other marketing message. They are, in fact, the text equivalent of a SPAM email. They require specific permission from the consumer and a specific notice of the number of messages the consumer can expect.
And those rules are tight. If you say you’re going to send three messages and you add a fourth, you are in violation and subject to sanction. What’s more, the messaging must always include a specific “stop” disclaimer. That last point is exactly what got the Seattle auto dealership group in trouble.
Sales TextChat™ takes care of that. In addition, it allows auto dealerships to use texting to actually hold a conversation with prospects; all while staying compliant with the TCPA and out of the hands of lawyers ready to sue. It keeps the required permanent record of their permission and enforces each dealership’s policy on text messaging. In short, Sales TextChat™ helps capture more sales and makes the entire sales effort more efficient and safe.
And, that specialized platform is important. Too many times, auto dealerships assume that their customer relationship management (CRM) system has all the required features to manage SMS text messaging. In today’s litigious world, that can be a very expensive assumption and mistake.
To see how SMS text messaging can protect auto dealerships from massive legal actions while promoting sales, visit http://smsmoneymaker.com, call Roy Revill at 845-419-2120 or text ROY to 69696 and see how Sales TextChat™ is helping businesses across the country safely and effectively.
Release ID: 141328