Jesus Love Ministries International, a leading Australian Christian ministry group, announced the commencement of a new digital campaign focused on spreading awareness of the Gospel of Christianity in innovative ways. The multi-faceted, coordinated initiative will make use of a number of digital venues which have previously been neglected by Christian ministries in Australia and elsewhere. Jesus Love Ministries International expects the new evangelical thrust to reach many people who would otherwise fail to come into contact with Jesus Christ, as well as many of those who have fallen away from His reach.
“We here at Jesus Love Ministries International are excited to announce the commencement of the next phase of our ministry,” founder and head James Scharff stated, “and we’re confident that the plan we have put into place will ensure great success.” Noticing that many Christian groups in Australia and elsewhere were failing to take advantage of the many possibilities enabled by the present digital age, Scharff set out to pin down ways that these resources could be better utilized. That research led to the formulation of a comprehensive plan whereby a number of digital approaches would be combined in a coordinated way to maximize the reach and power of a message designed to bring more people to Jesus Christ.
The just-initiated campaign incorporates discrete efforts in the digital mobile application, video sharing, blogging, and social media spheres. As part of the first thrust, Jesus Love Ministries International recently made available two versions of a mobile game, ZOE NT and ZOE OT, which help players learn the Bible in entertaining, easily accessible ways. The video-oriented side of the new campaign includes a number of innovative YouTube sermons created by Scharff, whereby he uses well-known secular songs to cast penetrating lights on different aspects of the Bible and the Christian faith in ways that are calculated to appeal to those who might otherwise scoff at such evangelical overtures.
“We were founded with the sole purpose of making a difference,” Scharff continued “and our new outreach effort is a product of that underlying goal. We are committed to doing whatever it takes to ensure that as many people as possible have the opportunity to encounter the truth of Christianity.” A lay minister, Scharff is distinguished from many of his peers by his uniquely creative personality and perspectives. These assets have allowed him, through his leadership of Jesus Love Ministries International, to reach many people who would have otherwise fallen through the cracks and are key contributers to the newly launch campaign. The sustained program of digital releases and other efforts will continue throughout the summer months, culminating in the fall with the release of a number of new video assets and other materials.
About Jesus Love Ministries International:
One of Australia’s leading Christian ministries, Jesus Love Ministries International is also one of its most innovative. Founder and head James Scharff makes use of creative, results-focused techniques, whether in the course of evangelical work or the group’s many charitable activities.
Visit http://www.jimmyscarff.org for more information.
Name: James Scarff
Organization: Jesus Love Ministries international