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I PRINT N MAIL, a direct mail marketing firm headquartered in San Francisco, CA introduces a unique approach that can help businesses get more bang from their marketing buck.“Direct mail is a tried-and-true marketing approach,” explains Andre Chandra, General Manager at I PRINT N MAIL. “Despite competition from online and social media space chasing the same marketing dollars, direct mail is still one of the best ways to get you in front of a prospect. Yet, it’s time that direct mail to be on par technologically with these younger marketing medium.”
The NextGen Direct Mail program infuses cutting-edge technologies that include lead tracking, recording, analytics, and speech recognition to help marketers assess the campaign’s performance and improve conversion rates. “There is too much focus on design, print quality, and targeting,” Mr. Chandra says, “…which are all important elements. But we notice that there is opportunity to be more profitable by improving your response and conversion rates.”
Under NextGen, after the mailers are sent, each inbound call from prospects are tracked and recorded, and marketers can access the information in real-time. “It’s like having Google Analytics on your direct mail campaigns,” says Mr. Chandra. NextGen also has speech recognition technology that can follow a phone conversation between a sales rep and the prospect. On a call-by-call basis, it then assigns a score on how well the rep does. The program also rates how ready the prospects are, based on their tone of voice and the questions they ask.
With the tool, marketers can quickly discover which territories work best, what products have the biggest potential, what the most frequent questions are, and which promotions are most intriguing. Big score gaps between the sales rep and the prospect (for example, a “hot” prospect vs. an underwhelming sales rep) can be flagged so a supervisor can immediately attempt to “save” the lead and convert the prospect into customers. An irate customer call can also be flagged so a manager can swoop in and help defuse the situation.
As an added benefit, marketers can also use this technology as an effective training and performance review tool. Now, supervisors do not have to spend hours listening to every call, let the technology take off that burden and let you focus on what’s most important: converting your prospects into paying customers.
Early results show big payoffs: marketers can pivot up to 75 percent faster by having all the analytics ready at your fingertips. “There are so many elements involved with a marketing campaign, and for a home run they all must line up,” says Mr. Chandra. “Serious marketers know that your marketing must continue to evolve, and we help speed up that process.”
That’s just icing on the cake, though. I PRINT N MAIL’s NextGen Direct Mail has seen conversion rates improve by up to 35 percent. “That is huge,” says Mr. Chandra, “For pennies more, you have a chance to improve your bottom line by that much? It’s a no brainer.”
Website: NextGen.iPrintNMail.com | Twitter: @iPrintNMail | Facebook Page: iPrintNMail
About iPrintNMail
AuthorityCollege recognizes I PRINT N MAIL as 2015’s Most Innovative Company in the Direct Mail Industry. Headquartered in San Francisco, CA this 15-year-old firm recently introduced a unique marketing approach that can help small- and medium-sized businesses get more bang from their direct mail buck, called NextGen Direct Mail. The NextGen Direct Mail program infuses cutting-edge technologies that include lead tracking, recording, analytics, and speech recognition to help marketers assess the campaign’s performance and improve conversion rates. Under NextGen, after the mailers are sent, each inbound call from prospects are tracked and recorded, and marketers can access the information in real-time. “It’s like having Google Analytics for your direct mail campaigns,” says Mr. Andre Chandra, General Manager for I PRINT N MAIL. NextGen also has speech recognition technology that can follow a phone conversation between a sales rep and the prospect.
For more information or to contact I PRINT N MAIL’s Sales and Marketing Department pleaseVisit NextGen.iPrintNMail.com
http://nextgen.iprintnmail.com
or Call: (866) 887-MAIL
Contact: Andre Chandra 415.648.7787 x101
Email address: sales@iprintnmail.com
Contact Info:
Name: Andre Chandra
Email: Send Email
Organization: iPrintNMail
Phone: (866) 887-MAIL
Website: http://nextgen.iprintnmail.com
Release ID: 80445
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