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A new report has been launched focusing on the benefits of reputation management for online business in an increasingly competitive market. It explains that reputation management is moving from being a post crisis service to one that can be employed as part of a strategic component of digital marketing, helping to ensure that businesses in any niche can establish themselves as experts in their field.
More information can be found at: www.PurplePico.com
There are a number of benefits to ensuring a good reputation online, regardless of the niche of the business. With the rise of social media, the way people perceive a brand can have a huge impact, especially when they can spread news of their dealings with a company so quickly.
In addition to this, the nature of the internet means that only businesses with a strong reputation stand out. Having a high quality reputation online ensures that both local and national business are able to rank well, which in turn draws in more visitors to their site from organic search, and helps to increase sales of products and services.
Further to this, research shows that 83% of people trust brand recommendations from friends, which showcases just how important it can be to maintain a strong reputation. Meanwhile, research emphasises that people trust online reviews just as much as they do personal recommendations in person.
All of this combines to highlight the importance of building and maintaining a high quality reputation online, which is a service that Purple Rico Productions offers around Glasgow and throughout the Lancashire area. The company prides itself on helping businesses to build brand awareness through online high visibility reputation management services.
Maya Mendoza, Managing Director of Purple Pico Promotions Ltd comments “These days reputation management isn’t just about countering negative reviews that might have been left about a company. A positive and proactive brand management system is imperative to build a core brand reputation that is synonymous with the core values of the business, and its primary needs”.
Mendoza continues ” It’s a new business reality that everything we do is now recorded online. While crisis come and go, reputations last forever. Having good content online helps you to stand out from competitors as most companies do not take advantage of brand management in thier marketing”
Through doing this, businesses in any niche can excel online, boosting their first impression on their prospects, highlighting the business strengths, and increasing their chances of turning visitors into customers.
Full details of how businesses can benefit from this service can be found on the URL above,
About Purple Pico Promotions Purple Pico Promotions is an entrepreneur driven team of reputation management and lead generation aficionados. As business owners themselves, with direct experience of the struggles, stresses and strains of running a business, Purple Pico’s mission is to solve the problem of being found on search and helping businesses get more customers without incurring extra advertising. Additional details available at: http://PurplePico.com.
Release ID: 211207