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Almost unnoticed by the public, Facebook made changes to its guidelines for Facebook pages. According to InsideFacebook.com the changes went into effect on March, 6. They have not been officially announced by Facebook, but can be seen on their current guidelines page.The updated Guidelines give publishers more flexibility in how to use cover images for promotional purposes.
Facebook Pages are pages for businesses and organizations to connect with customers and prospects. Cover images are the full width images at the top of every Facebook page or profile. They are important for businesses and organizations because they cover most of the above-the-fold screen space, and thus are likely to get the most attention of page visitors.
Up until now it was forbidden to add promotional text to cover photos. With the recent change, Facebook has deleted 4 items from its guidelines that specified what page owners were not allowed to do.
These are the 4 deleted items, showing what was not allowed to add as cover image text, and, what now seems to be allowed:
1. Price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
2. Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
3. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
4. Calls to action, such as “Get it now” or “Tell your friends.”
However, Facebook kept one rule in place, ”Covers may not include images with more than 20% text.”
While page owners are now free to use their cover images for promotions, they must still make sure the Facebook cover image text doesn’t cover more than 20% of the image.
Marketing coach Ralf Skirr explains, “In recent weeks Facebook faced growing criticism about their pages being of little use to businesses and organizations. With lifting the ban on promotional text, marketers have a much better chance to direct a visitor to a specific part of their Facebook presence, or to bring attention to current promotions. This is a huge incentive to drive traffic to pages.”
Contact Info:
Name: Ralf Skirr
Email: Send Email
Organization: DigiStage GmbH
Address: Reichswaldstr. 29-31, 67663 Kaiserslautern, Germany
Phone: +49 (0)631 2040 98 48
Website: http://internetbusinessmastermind.com
Release ID: 6824
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