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dlR USA recently announced its upcoming research project Multicultural Game – Deciphering Total Market, the first study to analyze America’s new multicultural reality beyond ethnic targeting through the eyes of American consumers. A team of experts will immerse themselves in the dreams, hopes and new expectations of minorities that are becoming majorities to help organizations understand and adapt to the new, emerging US society, its challenges and opportunities.“What we are experiencing in America today is a new mix of ethnicities and cultures like never before. New generations are more diverse, come from different cultural backgrounds and are reshaping the face of the country as we speak, a fact that will have a significant, long-term impact on U.S. society.” said Carlos de León, Chief Executive Officer, dlR USA. “We have seen generational changes in the past, but the cultural fabric of the country had remained relatively unchanged until now. Organizations need to understand how the US society is changing in order to develop the right narrative and codes that effectively connect them with these new consumers.” added de León.
The study will provide an in-depth, front row look at how America is changing and how each ethnic group – Hispanic, Asian, African American and Caucasian - is helping define the country’s new identity by reshaping its own. “American businesses and organizations will now have a solid ground from which to evaluate multicultural initiatives and the opportunity to dissect these new American personas.” said Luis Diaz, VP US Multicultural Research, dlR USA. “With such a diverse mix of groups and cultures, new consumer behaviors and expectations towards products and services are surfacing. Organizations that are able to understand the different segments, individually and as a whole, will have the best chances to succeed in this new marketplace.” concluded Diaz.
For further information and details on how to participate in this exciting opportunity please contact Luis Diaz at (513) 229.0680.
About dlR Group
De la Riva Group is one of the most trusted market research companies serving Fortune 500, private and government clients in North and South America. With over 25 years’ experience in the field, De La Riva Group is dedicated to helping organizations make better business decisions through the use of actionable market intelligence. For more information visit www.delarivagroup.com.
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