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The increasing adoption of digital signage in educational institutions is trending factor driving the growth of digital signage market. Educational institutions are increasingly adopting digital signage to change and enhance the ways they communicate with students, staff, and visitors. This new medium is helping schools and colleges reach their audience with more engaging messages in real time. As a result, more and more educational institutions are expected to adopt the use of digital signage in the coming years, thus leading to the overall market growth.Complete report on digital signage market spread across 45 pages, analyzing 5 major companies and providing 11 data exhibits is now available at http://www.reportsnreports.com/reports/470954-global-digital-signage-market-2016-2020.html.
The analysts forecast global digital signage market to grow at a CAGR of 5.6% during the period 2016-2020. The advantages of using digital signage over traditional advertisement boards are one of the primary growth drivers for this market. Digital signage provides benefits such as no paper waste, audience engagement, overcoming spatial limitations, dynamic content control and cost-effectiveness, targeted content, and interactive digital signage.
Application segmentation of the digital signage market – Retail, QSR or restaurants, Education, Healthcare and Others (government, banking, healthcare, public spaces, transportation, and sports)
The retail segment was the largest contributor to the digital signage market during 2015, with over 20% of the total market share. Digital signage, since its introduction, has been an inseparable part of the marketing and advertising strategies of retailers and has helped retailers to increase their sales and brand visibility. Therefore, it is highly preferred in the retail segment as compared to the traditional printed signage.
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Segmentation by revenue source of the digital signage market – Equipment, Services and Software
The equipment segment contributed a massive 80% revenue share during 2015 to the digital signage market, and this trend is expected to follow over the next five years. Display technologies like LCD, plasma display panel (PDP), LED display, front and rear projections, media players, set-top boxes (STBs), and PCs are part of the equipment segment.
The global digital signage market is dominated by the leading vendors, however, many local vendors are foraying into the market with low-cost displays, posing fierce competition to the existing providers. As a result, conventional TV panels that are lesser in price are replacing specialized custom products that differentiate the professional displays market. Therefore, established vendors are ushering in unique innovations to withstand the competition in the market.
The key vendors analyzed in digital signage market report are ADFLOW, Cisco, HP, Panasonic, and Samsung.
Other prominent vendors in the market include AU Optronics, NEC Display Solutions, Omnivex, Planar Systems, Sharp, Sony, BrightSign, Intel, KeyWest Technology, LG, Microsoft, Scala, and Winmate.
Further, the digital signage market report states that the lack of awareness and research regarding the benefits of digital signage is a major restraint to market growth.
Another related report is Global Interactive Display Market 2015-2019, the analysts forecast revenue of the global interactive display market to grow at a CAGR of 14.90% over the period 2014-2019. By volume, the market is expected to grow at a CAGR of 17.27% during the forecast period. Rise in usage of tablets is likely to contribute to the market growth in future. Sleek and handy tablet computers are replacing large interactive display machines. The use of tablets will reduce the cost and the portability issues related to interactive displays. Browse complete report @ http://www.reportsnreports.com/reports/426181-global-interactive-display-market-2015-2019.html.
Key players in the Global Interactive Display Market: NEC, Panasonic, Planar Systems, Sharp and Smart Technologies
Other prominent vendors in the market are: BenQ, Flextronics International, Hitachi, IER, iKS Technologies, Julong Educational Technology, LG Electronics, Lucidiom, Meridian Kiosks, Phoenix Kiosk, Promethean World, Rosendahl Concept Kiosk, Samsung Electronics, Seiko Epson, TouchMagix and Vestel
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