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Having a website that adapts in a responsive manner is no longer optional. Modern sites must provide users the friendly easy to navigate sites that are now expected. It can not be taken for granted that a site is mobile ready, sites must be tested and if necessary adapted to a mobile design.
Google has again changed the algorithm which governs the way web pages are ranked. Now sites with mobile responsive capability will be placed ahead of sites that are not responsive to mobile or smart devices when everything else is equal.
Worst yet if a site does not provide a mobile friendly experience to a user, these sites can also be subjected to a downgrade in search engine rank. Running a test to check if a website is responsive is highly recommended. Better yet it can lead to a significant increase in conversion rates as well as profits.
The news now is that Google is right. Businesses that have embraced these changes are reporting an increase in sales and conversation rates. Why? Simple, It has been proven that when searching on mobile devices if a website provides a friendly mobile display searchers are more likely to take the desired action.
According to Econsultancy, many leading brands have seen a significant increase in conversion rates after converting their sites to a responsive mobile friendly design, including State Farm ( 56% CR), CareerBuilder ( 20% email CTR), Bench ( 100%), and Lovehoney ( 60% to 100% CR).
As a public service a new free tool is now available online to instantly check the mobile responsiveness of websites . The VP of Technical Development at All Star Promotions, Stan Patterson, makes a point of saying “things are going to change now that our Mobile Friendly Website Testing Tool service has launched”.
Stan Patterson continues… “It is far better to have one website URL built to be responsive for mobile devices, as opposed to creating multiple sites for different devices. This will ensure that a site is being found on mobile devices and in Google search.
This free tool provides a valuable resource that is very useful to local businesses and individuals who otherwise may be caught off guard and remain unaware of the status of a particular website. Ultimately this is going to be a huge benefit to the general public because keeping websites from being downgraded by google while at the same time creating higher conversion rates are always a welcome sight.”
All Star Promotions was established in June 2007. It has been doing business for over 8 years and it has always aimed to innovate in any large or small way it can, due to the firm belief that innovation drives progress and greater happiness.
Yes currently, there are other tools available to use for checking if a page is mobile ready but All Star Promotions improved on this by making it easy to check websites for responsiveness in mere seconds within a hassle free experience.
This user friendly approach alone is predicted to make All Star Promotions’s Mobile Friendly Website Testing Tool more popular with those in the Local Business space.
Once again, the Mobile Friendly Website Testing Tool service is set to launch 05/21/2015. To learn more about the changes in the Google algorithm and to run a free test, the place to visit is allstarpromotions.org/free-mobile-responsive-test-tool
Release ID: 82525