Cooperative Advertising and the sales centre model.
It is becoming more and more accepted that a genuinely lucrative home business opportunity needs four things – a top tier product, a top commission structure, a cooperative advertising program, and a sales centre to close the deals.
Cooperative advertising has quickly become a make or break feature of any home business or Internet business opportunity. Not only does it make advertising more affordable and cost effective, as well as more robust and credible, but it also says a lot about the company itself. It tells us that this company takes its own success seriously. After all a company may have a great product, and top commissions, but if the independent members/representatives of that company don’t sell anything, because they don’t advertise, or promote, or take their own success seriously, then the company simply won’t last.
World Discovery Club was one of the first companies to take things to the next level with cooperative advertising. It could even be argued that they were one of the companies that pioneered the idea. Having offered cooperative advertising to its members for some time now, they have also been able to tweak and fine tune the process to achieve optimum success. They have even started to offer a guarantee with their cooperative advertising program. This is a company that takes its own success seriously, and that means it’s a company that takes everyone success seriously.
Advertising is the single most expensive aspect of running a successful online business. Without it there is an almost 99% chance of failure. There is so much competition online and those who have the biggest advertising budgets are those who make the money, simple. Not being able to afford advertising is one of the main reasons most people who attempt to make money online don’t succeed.
People see a great opportunity, they do their homework, the product is top tier and the commission structure is next to none, and they decide to go for it. But wait. No one told them they’ll need to spend at the very minimum $100-$300 a week on advertising to even keep things alive, let alone make a profit. But even then, spending that money won’t guarantee anything. There is fierce competition and unless the advertising is targeted and honed and sharpened to achieve optimum success, that $300 a week may as well be flushed down the drain. Most people looking to make money online can’t afford to flush $300 down the drain once, let alone every week for three months. Burning money up on ineffective advertising and no longer having an advertising budget is what stops most wannabe Internet home business owners dead in their tracks.
World Discovery Club has tweaked and honed their cooperative advertising campaigns. They know what works. The campaigns are tested and targeted, and because they are cooperative they are affordable. They are highly invested in their own success, which means they are highly invested in everyone success.
But wait that’s not all. Another crucial element of a cutting edge Internet based home business opportunity is a “sales centre”. Whenever there is a top tier product, there must be a sales process. People don’t usually just pay $2000 for something without “being sold” first. That takes time, and work, and skill.There must be a highly responsive and professional follow up process. Potential buyers need to talk to someone, and that someone needs to sell and close the deal.
Having a top tier product to sell, and a commission structure capable of paying commissions in the thousands is not much good if there is no follow up, and no one to close deals. Many people aren’t good at that, and this is another reason people are either hesitant to take advantage of potentially lucrative top tier opportunities, or if they actually do get started they find they can’t do it and the business fails. Get more Information Now
World Discovery Club has combined their cooperative advertising program with their in-house “sales centre”, so that all the members can achieve optimum success. The cooperative advertising is targeted, and the leads are qualified. Then the leads are followed up and the deals are closed by the sales centre. They have a top tier product in a booming industry and there is no sign of demand slackening off.
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Name: Morgan Barrie
Organization: World Discovery Club