Brandnooz Reveals How Brands Get A Higher Social Media Impact By Giving Away Product Tests

Share this news:

This press release published by Brandnooz states the advantages which product tests have for brands, based on previous consumer experience and recent social media studies made public.

In order for a product launch to see better if products have a better chance of succeeding or rather failing in the market, business can be giving away product tests. The best way to test new products before launching them into the market is in particular by listening to what consumers have to say about them.

Now it’s not that easy to find people who are willingly going to test the new product and express their thoughts on certain elements of the products such as taste, look, feel, emotion and etc.

Brandnooz.de, a company based in Germany that specializes in product testing, has found a great way of doing this by building a bridge between businesses and product testers. Brandsare giving Brandnooz their product samples, which are then made available to the community of people who are eager to try the products and answer questions about it.

They then make them available to its followersso that they can try them for the first time. Many people are very happy to fill in turn surveys on the products that they test, which is even additional useful information for the businesses. Honest and loyal testers are always rewarded with newer products and more test samples since they’re valuable to the businesses who wish to hear different, in-depth opinions in order to make the product better.

Moreover, businesses get to really know what consumers think about their products. As the testers want to share their enthusiasm and expertise to help others make better purchase decisions.

So getting in touch with consumers for product tests has a great social media advantage, as a lot of people in particular even blog about the tests, share it on their various social network profiles, or some even have gone as far as recording video reviews about their recent tests, as experienced with recentBrandnooz testers.

Recent studies according to SocialRadiushave further shown that food and drinks make 25% of all social media shares, which is a significant portion of all shares.

Dave Balter, founder and CEO ofBzzAgent, the American equivalent of Brandnooz, said recently in a study based on 11 social marketing programs: “Consumer advocacy in social media can make a significant business impact for all types of CPG products.” Their study was conducted between 2010 and 2012 together with Chicago-based SymphonyIRI Group, who provides information and analytics for CPG.

About Brandnooz.de
Brandnooz.de is a famous German online portal that gives people the chance to test product samples from their favorite brands. In turn, businesses get to know what consumers think about their products, before launching them widely to the market.

Contact Info:
Name: Johannes Nielsen
Email: Send Email
Organization: Brandnooz
Address: Kaiser-Wilhelm-Str. 47 20355 Hamburg, Germany
Phone: +49 40 22600785
Website: http://www.brandnooz.de/

Release ID: 14849

CONTACT ISSUER
Name: Johannes Nielsen
Email: Send Email
Organization: Brandnooz
Address: Kaiser-Wilhelm-Str. 47 20355 Hamburg, Germany
SUBSCRIBE FOR MORE