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BAUM Retec (UK) Ltd is celebrating their First Anniversary, and commemorates this Rewarding year in business at Sight Village in Birmingham. This is a huge milestone for the London-based assistive technology business, which has provided Braille Displays, Braille Notetakers, Video Magnifiers and other Assistive Technology Products. to Employers, educators, blind and low vision users since 2015.
BAUM Retec (UK) Ltd got it’s start in 2015 when founded by Ian Bradburn. Ian spent many years developing his understanding of the assistive marketplace when working at Sight and Sound Technology, which at that time was a Bradburn family business. The family influence extended beyond these shores, with the Bradburn name also being present within assistive technology suppliers in the USA. This is where the opportunity with BAUM was first identified. Ian’s brother David, who heads up BAUM US, believed there might be a similar opportunity within the UK. This was now Ian’s chance to return to an industry he held dear to his heart. Ian had spent several years in the food industry, bringing new products to the UK marketplace and establishing these new brands as household names in what might be seen as the toughest test any sales executive could embark upon. Therefore, the blending of BAUM product excellence and Ian’s market and marketing experience signifies a truly exciting development in the world of assistive technology.
One of the earliest challenges BAUM Retec (UK) Ltd faced was Starting this new business within an extremely specialised marketplace. It is never easy and there is a potential for the existing organisations to close rank and protect against change. But change was needed in an industry that tends to move relatively slowly in a fast moving world. Until BAUM Retec (UK) Ltd was formed, the brand had marketed through a series of resellers, who in turn had a vested interest in seeing the status quo remaining as was. However, BAUM were a premium brand that really needed a premium outlet that was dedicated to delivering their excellence with consistency throughout the UK marketplace, and hence the company was born..
While every business of course faces challenges, some, like BAUM Retec (UK) Ltd are fortunate enough to enjoy real successes, wins and victories too. Once such victory came as the first BAUM Braille displays and video magnifiers hit the shelves at the BAUM warehouse, it was exciting to see how all of the planning was coming together. Within just days, the first units were undergoing final testing before being sent out to end users and what was even more exciting was seeing the feedback coming into the BAUM office. Testimonials from delighted customers were arriving with almost every delivery, proving that the mark of excellence was firmly established throughout the entire sales process, from first communication, through to product delivery and ongoing support or training.
Ian Bradburn, Managing Director at BAUM Retec (UK) Ltd was also quoted when discussing another big win. “One of the high points of BAUM Retec (UK) Ltd’s year so far was Sight Village 2015, which marked the inaugural appearance of BAUM Retec (UK) Ltd, after opening their doors for business only weeks earlier. The BAUM stand had representation from the US company as well as the main influencers from the head offices in Germany. This exhibition truly placed BAUM UK firmly on the assistive technology landscape within the UK, and they are now looking forward to returning to Sight Village in 2016 to celebrate the passing of this first year in business.”
BAUM Retec (UK) Ltd’s Founder, Ian Bradburn says “We’re delighted to be celebrating our 1 Year Anniversary. I believe the secret to getting this far in business today is first and foremost to treat each connection as the most important in my business. Every individual or organisation that has a need to connect with us can be assured their requests will be met with utmost priority and respect. I stand 100% behind the BAUM brand, knowing it to be the best in the market. It is now my job to blend that product superiority with customer service excellence. I am proud to represent BAUM within an industry I hold close to my heart. The first year has been an amazing journey of discovery, each subsequent year will yield even more breadth to our brand and market status.”.
BAUM Retec (UK) Ltd currently consists of 3 employees and has big plans for the upcoming year. One of their core objectives is to further establish the BAUM range of products, such as the Vario Ultra and the Visio Book, into a service where premium quality engineering and durability is of primary importance. Students who need to rely on equipment lasting the duration of their learning and beyond, or workplaces where high frequency use is depended upon are perfect examples of where the BAUM products excel. BAUM will also look to further extend their training and support department, backing up their sales excellence with outstanding after-sales experience for all customers.
BAUM Retec (UK) Ltd would also like to thank friends, customers and all its partners for their well wishes on this happy occasion.
More information on the business can be found at
Release ID: 122973