Autoresponder ArpReach Adding New Email Marketing Features

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Software company ECom24 Ltd. publishes upgrade to their autoresponder software ArpReach.

UK software developer ECom24 Ltd. has released an update to their email marketing software ArpReach. ArpReach is autoresponder software used by businesses to manage their email contact list, i.e. their list of lead and customer contacts. The update adds 3 new features, allowing email marketers to build marketing funnels that weren’t possible before.

Usually an autoresponder sends bulk email to a pre-defined list of recipients, resulting in every recipient getting the same email at the same time. The new features allow detailed control about who gets which email when. It is now possible to set specific rules controlling email delivery, so that an individual contact might get an email at the appropriate time, while none of the other contacts is emailed.

The new system is able to monitor the actions of every single contact, for example whether an email was opened, or whether a link to a web site was clicked, and then react to that specific action of that specific user. Based on their actions contacts will be grouped into segments, segments being as huge as the complete subscriber list, or as small as a single contact.

Marketers can now send follow up promotional emails for a specific product to only those contacts who have demonstrated interest in that product through their actions, which assigned them to the appropriate segment.

Neil Morgan from ECom24 Ltd. explains why this new set of advanced features was added to the software: “Because segmenting your contacts correctly is probably the most profit-inducing thing you can do in your business. Delivering timely, highly relevant content to your contacts based on their interests, needs, wants and desires creates maximum impact and the highest response rates from your communications.”

The new features have been made available free of charge for existing customers depending on which version of the software they own. New customers can chose between ArpReach Standard and ArpReach Gold, giving them access to different feature sets.

Contact Info:
Name: Ralf Skirr
Email: Send Email
Organization: DigiStage GmbH
Address: Reichswaldstr. 29-31, 67663 Kaiserslautern, Germany
Phone: +49 (0)631 2040 98 48
Website: http://arpreachreview.com/

Release ID: 11593

CONTACT ISSUER
Name: Ralf Skirr
Email: Send Email
Organization: DigiStage GmbH
Address: Reichswaldstr. 29-31, 67663 Kaiserslautern, Germany
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