One of the nation’s largest luxury home builders, Arthur Rutenberg Homes, based in Clearwater, Florida has launched a pilot marketing campaign that could take the company in a new direction. Rutenberg Homes is using online video in a test program to highlight Myrtle Beach custom homes and local franchise builder, Monterey Bay Homes, LLC. If successful, the pilot campaign that has begun in Myrtle Beach, SC may spread to other areas throughout the coming year.
As an Arthur Rutenberg Homes franchise builder, Monterey Bay Homes is able to offer the company’s award-winning portfolio that includes some 80 designs, more than 350 different elevations, and a range of styles. Monterey Bay was chosen for this pilot campaign because it has been building exceptional Myrtle Beach custom homes of enduring quality and lasting value since 1980. They are a preferred builder of the Grande Dunes Ocean & Golf Resort of Myrtle Beach, as well as communities in Plantation Lakes at Carolina Forest, The Bluffs on the Waterway, and The Reserve at Litchfield.
In its introductory video, the company uses assorted photos of model home interiors and exteriors in various locales to showcase what it believes to be the finest line of custom luxury homes available. Plans for future videos include using testimonials from actual buyers, interviews with franchise builders, and possibly even Arthur Rutenberg himself. The company’s Founder and Chairman is now 85, but is still in his office six days a week, and is still active in the day to day operation of the company.
Arthur Rutenberg Homes and Monterey Bay Homes, LLC are both confident that in using the online video medium to showcase their line of luxury homes, they will reach a wider audience of homebuyers who are looking for quality, value, security, and elegance. “We look forward to expanding the online video program to other franchised areas in North Carolina, South Carolina, Florida, and Georgia.” The company’s magazine, “Legendary Homes,” which offers beautiful photos of many of its model homes, is available in both online and hard copy editions by calling (843) 213-6753 or by visiting the company’s website.
Founded in 1953, Arthur Rutenberg Homes became the nation’s first franchisor of building companies and today has grown to include 32 franchise builders throughout the southeastern United States. Recognized as a design innovator with a reputation for quality, Arthur Rutenberg also became a franchise pioneer. Professional Builder magazine, the nation’s largest building trade publication, named Arthur Rutenberg National Builder of the Year in 1986. Every one of the company’s independent builders shares Arthur Rutenberg’s personal vision of building fine custom homes worthy of both his name and theirs.
Visit http://www.arutenberg.com/myrtlebeach for more information.
Name: Gabriella Nelms
Organization: Arthur Rutenberg Homes
Phone: 727-536-5900 (ext. 202)
Address: 13922 58th Street North, Clearwater, FL 33760