Effectively promoting products is a must for any company wishing to make sales. But not every form of communication from a company must be sales-driven. In fact, when it is, customers and potential customers soon grow tired of the message.
That’s why it’s crucial for many companies to incorporate content marketing into their overall strategy, says Harvard University graduate Allen Baler, Partner at Reboot Marketing LLC.
“Providing customers with information they need to make good decisions in their lives is a great way to gain their trust,” said Baler, who launched Nashville, Tenn.-based Reboot Marketing in 2008 and promptly turned it into an Inc. 500 fastest growing company.
“Giving them content they can use – even if it’s not directly connected with the products you sell – establishes credibility, builds rapport and develops customer loyalty.”
The rising content marketing star at Reboot Marketing is Patriot Headquarters, a website which launched in early 2013.
“Patriot Headquarters is our content-rich home for articles, videos and tips to help people become more independent and self-reliant,” Baler said. “From a business perspective, the purpose is to keep our customers engaged with our brand and to build our community. The response from our customers and audience has been phenomenal. It’s not an exaggeration to say that content marketing is a significant influence on our firm’s continued growth.”
Reboot Marketing’s products include:
– Power4Patriots, a series of Do-It-Yourself videos and manuals (printed and electronic) showing how to build solar panels, a wind turbine, a solar water heater and a solar air heater.
– SurvivalSeeds4Patriots, a seed vault containing approximately 5,640 survival seeds from 21 varieties of heirloom and non-genetically modified seeds, rated for five-plus years of storage.
– Food4Patriots, a long-term food survival solution consisting of pre-packaged kits of survival food rated for 25 years of storage, available in 72-hour, four-week and three-month supplies.
– Water4Patriots, which launched recently with its first product, the LifeStraw personal water filter, designed to provide the user with safe, clean drinking water in any situation.
Reboot Marketing’s full-color, 16-page monthly newsletter titled the Patriot Alliance Messenger also provides readers with information on essential subjects including privacy, solar/wind power, survival seeds, home and self-defense, healthcare and much more, so that they can become more self-reliant and independent from government and big business.
Visit http://www.RebootMarketing.com for more information.
Name: Tim Bates
Organization: Reboot Marketing