Call it global warming or call it a fluke. Call it climate change or call it a natural occurrence, but the fact remains that the weather seems to be dominating much of the news across the U.S. almost every week.
California and the Southwest are in the midst of an historic drought. The Midwest has been experiencing consistent deep-freeze temperatures such as hasn’t been seen in decades. Many of the southern states have been hit by dangerous ice storms that have snarled traffic for miles and caused people to abandon their cars. The Mid-Atlantic states and the Northeast have been pummeled by winter storms, with Hurricane Katrina still fresh in the minds of millions who lost power from that event.
This week is National Severe Weather Preparedness Week, and it couldn’t have come too soon. According to this government website (http://www.nws.noaa.gov/com/weatherreadynation/severe.html#.UxStQvRdU6I), there were seven weather and climate disaster events across the U.S. in 2013 with losses exceeding $1 billion each. The National Weather Service and FEMA are taking advantage of the attention this subject is receiving this week by trying to build a “Weather-Ready Nation.”
Allen Baler, whose Reboot Marketing company provides a variety of products geared toward helping people prepare for an uncertain future, says that weather is just one of the factors that can cause people to go into emergency mode.
“Every year the weather seems to get crazier and negatively affects more Americans,” said Baler, whose Nashville, Tenn.-based company soared from $769,042 in revenue in 2009 to $11.8 million in 2012 to claim the No. 304 spot on the Inc. 500 list of fastest growing U.S. companies.
“Extreme weather is the single biggest contributor to people suddenly finding themselves without food, clean drinking water and shelter, but we’ve also seen a shaky economy, government intrusions on personal liberties and the fear of terrorist attacks make people think about what else they could be doing to be prepared.
“The key is to be prepared for any situation in which the basic necessities of life are suddenly not available, such as food and water. These situations keep happening, but a lot of people think it will never happen to them…until it does.”
Among the products that Baler’s company offers are:
– Power4Patriots (www.Power4Patriots.com), a series of Do-It-Yourself videos and manuals (printed and electronic) showing how to build solar panels, a wind turbine, a solar water heater and a solar air heater.
– SurvivalSeeds4Patriots (www.SurvivalSeeds4Patriots.com), a seed vault containing approximately 5,640 survival seeds from 21 varieties of heirloom and non-genetically modified seeds, rated for five-plus years of storage.
– Food4Patriots (www.Food4Patriots.com), a long-term food survival solution consisting of pre-packaged kits of survival food rated for 25 years of storage, available in 72-hour, four-week and three-month supplies.
– Water4Patriots (www.Water4Patriots), scheduled to launch in the first quarter of 2014. One of the products to be offered under this umbrella is the LifeStraw personal water filter, designed to provide the user with safe, clean drinking water in any situation.
More than 250 blogs, videos, tips and tricks from Reboot Marketing, aimed at helping people become more independent and self-reliant, can be found at www.PatriotHeadquarters.com.
Visit http://www.linkedin.com/in/allenbaler for more information.
Name: Tim Bates
Organization: Reboot Marketing