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It’s critical that artists, designers, manufacturers and printers around the world “speak” a common “color language.” Toward that end, Pantone’s proprietary Color Matching System helps ensure standardized reproduction of colors across geographies, users and applications. Pantone’s system includes over 1000 unique colors, each of which can be simulated with a specific mix of 14 base pigments. Each color is assigned a distinct, numeric identifier.
Like other companies involved in the design industry, Pantone stays abreast of evolving trends and changes in consumer tastes. Each year the company selects a representative “Color of the Year” that it believes best captures the world’s collective mood. They think of it as a snapshot of worldwide cultural trends at a particular point in time.
For 2017, the company sees Greenery, Pantone 15-0343, as best fitting the bill. It’s a soft and warm shade of green that Pantone describes as “refreshing and revitalizing” and “symbolic of new beginnings” in a company news release. They believe this yellow-green connotes “flourishing foliage and the lushness of the great outdoors,” reminding people to “take a deep breath, oxygenate and reinvigorate.”
“Considering the harried pace of society today and the rapidity of technological change, Pantone’s message seems timely and spot-on,” suggests small-business owner Mark Shook. He and his sales team at Butcher Block Co., an online-only store specializing in kitchen furniture and equipment, much like the color trend-setters at Pantone, are in position to observe changing consumer tastes. “Homeowners and apartment dwellers view kitchens as their safe rooms – quiet and soothing places where they can get away from the hustle and bustle of the modern world. That’s why many are opting for naturally beautiful wood countertops and John Boos butcher block kitchen islands and tables with bases painted Basil Green or Clover Green,” Shook opines, in support of Pantone’s 2017 selection.
Release ID: 159318